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Media Pundits Predict Ratings Disappointment For 2022 Olympics

Richard Deitsch of The Athletic believes along with many other media members that this short turnaround could affect viewership for the games.

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(Photo by Noel Celis / AFP) (Photo by NOEL CELIS/AFP via Getty Images)

There is usually a two-year breathing period between the summer and winter Olympics, but due to COVID, the Beijing Winter Olympics are set to take place just 6 months after the year-delayed summer games in Toyko.

Richard Deitsch of The Athletic, along with many other media members, believes that this short turnaround could affect viewership for the games, along with a myriad of other issues faulting the 2022 Olympics in Beijing.

Deitsch had a panel of Chad Finn, sports media writer and columnist for The Boston Globe, and Austin Karp, managing editor/digital for Sports Business Journal, to examine some questions surrounding the viewership and NBC’s editorial coverage of the Games.

Karp mentioned a number of issue that could play a role in the Olympic Games producing low viewership numbers including Olympic Fatigue, another Asia-based games with less than ideal time slot for the U.S, and a lack of star power for the U.S.

Finn agreed saying “The biggest one to me is fatigue. I’ve had more than one person recently express to me some version of this — “The Olympics are back? Didn’t we just have them?”

The 2018 Winter Olympic games were down in their own right from previous years. All three of these panelists predict that the ratings are due to drop again this year.

“I am skeptical that emerging stars during these Games will prevent a similar — or even worse — fall. I’ll predict a 10 percent drop, to 16.1 million,” said Finn.

“I’m guessing the number could drop to something like 15 million for the Winter Games in 2022.” said Karp.

All of these issues paired with the heightened scrutiny of human right abuses by China leading to a recently announced diplomatic boycott by the US, could mean viewership is doomed to drop significantly.

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Erin Andrews Reveals Infertility Journey in Emotional ‘Today Show’ Interview

FOX reporter Erin Andrews sat down with ‘The Today Show’s’ Kristen Welker to discuss her journey, how Welker’s own journey inspired her, and more.

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Erin Andrews

FOX reporter Erin Andrews shared her story of infertility and surrogacy with NBC’s Today Show. Last summer, Andrews and her husband welcomed a baby boy via surrogate after trying for a decade to get pregnant via IVF, during which she was diagnosed with cervical cancer in 2016. Today, she sat down with Kristen Welker to discuss her journey, how Welker’s own journey inspired her, and more.

Andrews says Welker’s announcement on the Today Show made her think a baby could be possible. “I remember Kristin Welker’s announcement on your show,” Andrews said last year, “and I actually watched that the morning Mac was born, because that just hit me.”

When they finally sat down, Welker asked Andrews why her journey resonated with the sports reporter so much:

“Because I see myself in you. Kristen, the video of you moderating debates after you’re waiting on bad news or maybe you just received it, that’s me. I can tell you every stand-up I’ve done at a football game where I’ve gotten the news that it didn’t work. I’d be talking about Tom Brady going for this record and my record is that I still was failing…I would have chest pains every time I was waiting for the call if it worked, and I knew it wouldn’t work.

Erin Andrews on ‘Today’

Andrews knew surrogacy was the only path to having a child. Although her family’s first attempt failed, her second attempt was a success, and she got to hear her child’s heartbeat for the very first time. The pair discuss the complex emotions that come with surrogacy, saying that bonds with their child could be affected because they didn’t carry their child. However, Welker assured Andrews that those feelings go away once you can talk to your child.

Once her son was born in June, who Andrews called, “a miracle,” she then talks about her child glowingly, talking about how he is just like mom — vocal. “He’s all me,” she says.

Andrews supports Baby Quest, a non-profit that grants money to families in need of IVF or surrogacy to have a baby but don’t have the funds to pursue these expensive treatments. Both Andrews and Welker acknowledged how difficult and unattainable their journies are for some families — and Andrews even used the NFL’s “My Cleats, My Cause” initiative to raise awareness for her cause.

“People don’t need to feel embarrassed that they have a surrogate or are looking for other help,” Andrews said.

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Curt Menefee and Joel Klatt to be Lead Fox Sports UFL Broadcast Team

Curt Menefee, Joel Klatt, and Brock Huard will make up the first XFL on FOX announce team, while Kevin Kugler, Devin Gardner, and Jake Butt are the #2 team.

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FOX is ready for the United Football League (UFL) season and recently announced its broadcast lineup for the upcoming season. Curt Menefee returns to the booth alongside Joel Klatt to make up the primary UFL commentary team. Joining Menefee and Klatt from the sidelines will be former NFL and University of Washington QB Brock Huard.

Menefee and Klatt will call the season-opening matchup between the defending two-time USFL Champion Birmingham Stallions and the reigning XFL Champion Arlington Renegades on Saturday, Mar. 30 at 1 p.m. ET. The second team of Kevin Kugler and former Michigan quarterback Devin Gardner will call the second game of the day when the St. Louis Battlehawks take on the Michigan Panthers at 4:00 p.m. ET on FOX. Former Denver Broncos tight end Jake Butt will man the sidelines for that game.

Former NFL and USC QB Mark Sanchez was also mentioned in the FOX news release but details of his involvement were not made clear.

The UFL season kicks off on FOX this weekend and continues over on ESPN. Both networks will split coverage of the league all season long.

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CBS Sports Host James Brown To Receive Lifetime Achievement Award at Sports Emmys

“I am incredibly humbled by this award. I know full well that it’s not as much about me as it is about all the people with whom…I worked over all these years.”

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James Brown
Courtesy: Mary Kouw, CBS

Longtime CBS Sports host James Brown will be honored with the Lifetime Achievement Award at the 45th Sports Emmys. The awards show announced the news via its X account last night:

Brown is a three-time Sports Emmy winner for his work on CBS’ The NFL Today and previously FOX’s The NFL On FOX, and HBO’s Inside the NFL. Brown’s career spans more than 30 years and includes numerous accolades such as the Pete Rozelle Award from the Pro Football Hall of Fame and the Uncommon Award from Tony Dungy.

He was named “Best Studio Host of the Decade” by Sports Illustrated in 2010 and was honored with the 2009 Dick Schaap Memorial Award for Media Excellence. In 1998 he was awarded the Golden Mic Award by the Black Broadcasters Alliance. Brown was elected into the Sports Broadcasting Hall of Fame in 2021.

“I am incredibly humbled by this award,” Brown said via the Sports Emmys. “I know full well that it’s not as much about me as it is about all the people with whom and for whom I worked over all these years. Thank God for the blessing!”

Sports media came together to honor Brown’s achievement:

Brown and other award recipients will be honored at the Sports Emmys award ceremony in May.

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