MaximBet is trying to make a big splash as they launch their mobile sportsbook in Colorado this week. The company is offering all female student-athletes at Division I, II, and III Colorado colleges and universities an NIL deal. They are compensating them with cash, invitations to parties, merchandise, and more.
The commitment is a first in the iGaming industry; no company has proposed an offer exclusively to women sports participants at all divisions. The terms of the deal last for four months, a cash payment, plus, an invite to the MaximBet Max-querade Party in Denver on Saturday, Oct. 30.
“We are part of the Colorado community, and we want our users to know that we support the team and athletes in their backyards,” said Doug Terfehr, VP of Brand and Communications, MaximBet. “We hope as many qualified young women who love playing for their college or university take advantage of this offer and recognize that we support them in everything they do.”
To receive the party invite and get the cash payment, the athletes must follow the brand on Facebook, Instagram, TikTok, and Twitter, and send a DM with interest on whatever social media platform she prefers. The process is that simple for any DI, DII, or DIII athlete to start capitalizing off of their likeness.
Members of the NIL team must also highlight the MaximBet brand in posts on their personal social media channels. The two female athletes that receive the highest engagement from their social media posts earn an additional four-figure bonus added to their cash payment.
The process is part of a long rollout plan from MaximBet, which is now live or planning to go live in six states: Colorado, Indiana, New Jersey, Iowa, Ohio, and Pennsylvania. The brand is operated by the Carousel Group which entered into a licensing deal with Maxim to use the brand’s likeness for their sportsbook.
Darren Rovell Signs Extension With Action Network
“The trajectory of growth in this industry over the last three years has been incredible and I’m thrilled to be a part of this ride.”
Darren Rovell has been at The Action Network since he left ESPN in 2018, and it appears that he isn’t going anywhere else anytime soon.
Rovell wrote an article on the company’s website discussing all of the reasons that he felt staying with the network was the right move for him.
“Over the past couple months, as my original deal with The Action Network was coming to a close, I was confronted with the choice of whether to return or to take my brand to one of those cushy sportsbook deals,” said Rovell. “At The Action Network, I am surrounded by a team that is uniquely talented at executing best-in-class data-driven sports betting content with such aplomb. Combine that with the resources given to us thanks to our acquisition by Better Collective this past year and I felt it would be virtually impossible to build the structure we have here anywhere else.”
The details of how long Rovell will agree to continue to be at the network are unclear at this point. It seems that Rovell is content doing exactly what he has been at The Action Network.
“You can count on me to continue to tell you what’s happening at the sportsbooks, to report the big bets and the bettors making them and to keep you updated on anything topical that could count as gambling these days from sports memorabilia to NFTs,” he added.
ESPN To Celebrate Dick Vitale During 2021 V Week
“Raising funds for cancer research is a long-standing tradition at ESPN.”
ESPN’s 15th annual V Week for cancer research and awareness begins today, and ESPN has a whole bunch of promotions in store for the special event.
ESPN is launching the Campaign for a Cause: ESPN and the V Foundation x StockX, which allows fans to have a chance to win celebrity sneakers and memorabilia during V Week through StockX’s Campaign for a Cause benefiting the V Foundation.
Celebrities involved in the campaign include Drake, Kevin Durant, Mike Krzyzewski, Nyjah Huston, Naomi Osaka, and more.
A new addition to V Week is is the development of #VStrongBaby to show support for ESPN college basketball analyst Dick Vitale, who returned to call his first game of the men’s college basketball season last Tuesday after being diagnosed with lymphoma in October. The hashtag is accompanied by a customized heart emoji in honor of the legendary commentator, which ESPN will feature throughout V Week.
ESPN also continues on in funding the Stuart Scott Memorial Cancer Research Fund, which continues to address health inequities that exist in cancer.
“The ongoing pandemic has continued to disrupt the critical need to fundraise for cancer research and address the health disparities impacting people of color in their fight against cancer,” said Kevin Martinez, vice president of ESPN Corporate Citizenship. “Raising funds for cancer research is a long-standing tradition at ESPN, and we are committed to continuing our work to close the gap in cancer disparities experienced by patients of minority populations and improve their outcomes.”
Along with these traditions, the Jimmy V Men’s and Women’s classics take place next week. The Men’s Classics begin Tuesday, December 7, followed by the Women’s Classics on Sunday, December 12, all airing live on ESPN.
Since the V Foundation’s inception in 1993, ESPN has helped raise more than $142 million in the fight to end cancer. Direct donations can be made at www.v.org/donate.
Outkick Planning Live Pregame Show For Georgia vs Alabama
Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout the show.
Alabama versus Georgia is sure to be the talk of the college football world this week. The game will have huge implications on the College Football Playoff selection the following day.
Outkick has announced that it will be covering the SEC Championship Game this Saturday with its own live show from Atlanta.
Kickoff for the actual game is scheduled for 4 p.m. Eastern. But you can get a head start with Clay Travis and OutKick the Tailgate pregame show long before that, with their broadcast starting at 1:30 EST.
Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout.
The Outkick the Tailgate pregame show will be taking place live in Atlanta, Georgia at STATS Brewpub not far from the game taking place at Mercedes-Benz Stadium. Those who are in attendance for the live show can enter for a chance to win merchandise autographed by Alabama coach Nick Saban and receive other prizes as well.
Those who cannot be in attendance can watch via live stream either on the Outkick Youtube channel or on Twitter where full coverage of the pregame show will be aired. It will also be aired on the Outkick website.
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