During last night’s game between the Green Bay Packers and San Francisco 49ers, NBC ran a promo to hype next week’s Sunday Night football game between the Tampa Bay Buccaneers and New England Patriots. Tom Brady’s return to Foxboro is expected to produce massive audience interest so hyping up the game via promos is not unexpected.
What was a surprise was the choice of music NBC went with to build the storyline – Adele’s ‘Hello’.
The 2015 hit was a mainstream success, but the song is slow, and not one you’d expect a network to use to fire up a rabid football audience. However, the lyrics help tell the story perfectly, which should add to the build up for one of the most anticipated regular season contests in recent memory.
NBC pulled a few different lines from the song inside of a :45 second promo to help set the scene. The lyric pattern begins with “Hello, it’s me….I was wondering if after all these years you’d like to meet…So hello from the other side, at least I can say that I’ve tried, it don’t matter, it clearly doesn’t tear you apart anymore.”
Kickoff between Tom Brady and the Bucs and Bill Belichick and the Patriots takes place Sunday night October 3rd at 8:20pm ET. Al Michaels and Cris Collinsworth will have the call. Football Night in America coverage on NBC starts at 7pm ET.
All 3 Thanksgiving Games Pull Big Audiences For NFL
CBS’s production of the overtime thriller between the Dallas Cowboys and the Las Vegas Raiders brought in a whopping 38.5 million average viewers.
The numbers are in for the NFL Thanksgiving day games, and the results are overall a positive for the league. CBS received the highest viewership of all the networks this Thanksgiving, and put up some record numbers in the process.
CBS’s production of the overtime thriller between the Dallas Cowboys and the Las Vegas Raiders brought in a whopping 38.5 million average viewers. This is a 26% increase from last year’s comparable window and the highest viewership for a regular-season game on any network since 1990.
The game is also the most-watched television program on any network since last year’s Super Bowl on CBS.
Paramount+, featuring live NFL ON CBS local market games, scored an NFL regular-season viewership record for total streams, streaming minutes and unique viewers while registering triple-digit year-over-year growth in streaming minutes and unique viewers from Thanksgiving Day 2020 in a huge success for CBS on the day.
FOX also faired well, as their viewership for the first game of the day between the Detroit Lions and the Chicago Bears was up 14% over last years window, sitting at 26.7 million average viewers.
Despite the game itself not being super exciting, the game set a record for the most-streamed Thanksgiving day game across FOX Sports properties in their history.
The primetime game on NBC did not fair as well, as they came in at an average of 19.3 million viewers, a 7% decrease from 2019, as 2020’s game was postponed due to COVID protocols. NBC was not aided by what was mostly a one-sided game most of the night.
Disney Investing In Content To Combat ESPN Subscriber Decline
Disney revealed that they have seen a 10% drop in pay-TV subscribers with access to ESPN.
Disney has decided to ramp up spending while ESPN faces a tricky situation of losing subscribers for their traditional audience of cable subscribers, but an increase in streaming numbers.
Disney has said that it would spend $33 billion on content in fiscal 2022, which began on October 1st. The company’s annual reports shows that this number is up 32% from last fiscal year, where the company spent $25 billion.
Of the $33 billion, which spans all Disney networks and studios, with a target of 140 scripted and unscripted series, $10.3 billion is earmarked for sports programming, per the filing.
Disney revealed that they have seen a 10% drop in pay-TV subscribers with access to ESPN. This number fell to 76 million, from 84 million at the end of fiscal 2020.
These numbers show the steady decline coming from not only traditional TV but ESPN in particular. The tally is well below ESPN’s peak of just north of 100 million homes nearly a decade ago.
ESPN News and ESPNU, which each had 62 million pay-TV subscribers a year ago, dropped to a respective 59 million and 51 million in fiscal 2021.
All is not gloom for ESPN however, as they have been putting up impressive numbers for their streaming service ESPN+. ESPN+, which costs $6.99 per month, ended the fiscal year with 17 million subscribers, up 66% year-over-year.
Disney has denied that they would spin off ESPN but indicated that it may consider bundling ESPN+, Disney+, and Hulu into a single service at a later date.
For the time being, they have added ESPN+ and Disney + to their Hulu Live TV package, a move set to affect Hulu customers in December with a $5 increase to $64.99 per month.
ACC Network Set To Debut On Comcast Xfinity
“No official date has been set for the network’s debut on Xfinity.”
There is always a mad scramble to work out carriage deals before a company launches a new cable network. Before the ACC Network debuted in 2019, Disney and ESPN secured deals with AT&T, Charter, DirecTV, DISH, Google Fiber and Verizon Fios. It was missing Comcast. That company’s Xfinity cable system is the largest in the country.
Xfinity subscribers will get to see the ACC Network for the first time in the coming weeks thanks to a deal between Disney and Comcast. As part of an agreement to renew the carriage of ESPN networks, the Disney branded channels, Freeform, the FX networks, and the National Geographic channels, Comcast has agreed to pick up the conference network and pair it with the SEC Network, which was already a part of Xfinity packages.
“We are very pleased to have reached this comprehensive agreement with Disney to continue providing Xfinity customers access to their content across our industry-leading platforms,” Rebecca Heap, Senior Vice President of Consumer Products & Propositions for Comcast Cable, said in a press release.
ACC Network will now be available in nearly 20 million more homes as a result of the deal. No official date has been set for the network’s debut on Xfinity.
“We’re very happy to extend our longstanding relationship with Comcast and continue to provide their Xfinity customers with Disney’s best-in-class programming,” Sean Breen, Executive Vice President of Platform Distribution at Disney Media & Entertainment Distribution, added. “In addition to our news, sports and general entertainment offerings, the launch of the ACC Network in the coming weeks, paired with the renewal of the SEC Network, will give Xfinity’s college sports fans long-awaited access to their favorite games.”
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