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Barstool Set To Top $200 Million In Revenue, Enter New Categories

“Fewer businesses are scared off by Barstool and more are looking to leverage their audience.”



This year has been kind to Barstool Sports. According to Erika Nardini, the company’s revenue is set to grow by 33% this year.

In an interview with Michael McCarthy of Front Office Sports, the Barstool CEO says she expects the company to top $200 million in revenue by year’s end. That is double the $100 million the company had generated by January 2020, when Penn National gave the company a $450 million evaluation.

“Whether it’s finance, sports, lifestyle, entertainment, military, parenting. We’ve really disrupted so many great categories. We create content that is funnier, smarter, sharper, shorter, more dynamic than most anybody else out there,” Nardini explained. “That’s the reason our brand and our company are growing so quickly. That’s the reason we perform so well for our advertising partners.”

She detailed some of the company’s upcoming projects at last night’s Upfront presentation for the advertising industry. They are diverse to say the least.

Barstool will enter the virtual kitchen arena with Barstool Bites menus distributed to restaurants nationwide and available to diners exclusively via delivery services. The One Bite frozen pizza line will also hit Wal-Mart stores later this month, being made available in 3,600 stories nationwide. Barstool also plans to open up branded bars later this year in Chicago and Philadelphia, and the company has already signed thousands of college athletes to Name Image and Likeness deals.

Additionally, the company will make its second entry into live sports with the arrival of The Barstool Hockey Cup. Barstool plans to put women’s hockey on display by pitting women’s hockey teams from Canada, the U.S. and Europe against one another for a weeklong tournament. Barstool will run the tournament without any outside help.

These moves follow recent announcements such as the company landing the rights to the Arizona Bowl and launching the Barstool Sportsbook in nine states. The company is now live in New Jersey, Michigan, Pennsylvania, Illinois, Indiana, Virginia, Tennessee, Arizona, and Colorado.

“Barstool is bigger than ever, I would say it’s hotter than ever and there isn’t really a category that we haven’t disrupted, except for live,” Nardini told Adweek.

The business world is no longer scared off by Barstool. In fact, they’re looking for more ways to work with the popular sports brand due to its ability to deliver a large audience, especially harder to reach younger male and female fans.

“The world is opening up for us,” Nardini told McCarthy. “We’ve gotten to a big enough scale where someone like Walmart says, ‘Hey, we want to sell more pizza. We want 22-year olds to come into Walmart.’ So what’s the best brand to work with if you want a 22-year old to come into Walmart? I think that’s us.”

Sports Online

New York Sports Media Reacts To Mets’ Gigantic Max Scherzer Deal

Many notable names in New York Sports Radio have taken to social media to let the world know their feelings on the move by the Mets.



The New York Mets have agreed with pitcher Max Scherzer on a three-year deal that is worth an obscene amount of money. The excitement around the team feels to be at a new high in the city of New York.

Many notable names in New York sports radio have taken to social media to let the world know their feelings on the move by the Mets.

There is no understating the significance of this move by the New York Mets. Max Scherzer is a three-time Cy Young winner and one of the most prolific pitchers in the sport for the last decade, winning 190 games over his 13-year career.

It is worth noting however that the Mets have had a notorious history of giving out bad contracts to veteran players, with players like Pedro Martinez, Bobby Bonilla, and Mo Vaughn just to name a few as examples.

This is just one of many big signings that the Mets have already made this offseason. They have already added Starling Marte, Eduardo Escobar, and Mark Canha to the team as well.

Max Scherzer will be making $130 million over the duration of the three-year contract. The $43.33 million average annual salary sets a record, surpassing the $36 million New York Yankees pitcher Gerrit Cole is averaging after signing a nine-year, $324 million contract in 2019.

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Sports Online

Dan Le Batard Trolls Skip Bayless After Cowboys Loss

“It is hard to understand why such a video exists. It isn’t hard to understand why it ended up on Le Batard’s Twitter feed.”



When the Cowboys lose or when LeBron James wins, social media comes for sports media’s most notorious hater. After the Dallas Cowboys fell in overtime on Thanksgiving night, Dan Le Batard was among those with Skip Bayless squarely in their crosshairs.

Le Batard posted a video of Bayless dancing in an Ezekiel Elliot jersey with no comment.

It is hard to understand why such a video exists. It isn’t hard to understand why it ended up on Le Batard’s Twitter feed. No one loves poking fun at the industry or his colleagues more than Dan Le Batard and Skip Bayless is ripe for parody.

Whether or not Bayless takes it personally remains to be seen. There have been stories in the past of the FS1 host wanting those that make fun of him disciplined. We have even seen evidence of him being thin-skinned show up on television. Still, it is hard to imagine that he doesn’t know this comes with the territory of the place in sports media he has chosen to occupy.

The loss drops the Cowboys to 7-4, which is still good enough to keep Dallas in first place in the NFC East by a healthy margin. Skip Bayless may be a dyed-in-the-wool Cowboys fan, but surely a regular season loss didn’t ruin his holiday.

For Le Batard though, content will always be king and that video certainly is content.

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Sports Online

Judge Puts Stop To Sports Betting Agreement In Florida

“Dabney Friedrich, the judge in the case, ruled that the deal and the app violate the federal Indian Gaming Regulatory Act.”



Never say never as the saying goes, but there have to be plenty of disappointed people and companies in Florida. Late Monday night, a federal judge dealt a major blow to the Seminole Compact, an agreement between the State and the Seminole Tribe, which allowed gamblers to place bets in Florida on games.

The Seminole Compact gave the tribe control over sports gambling in the state. In return, its leaders agreed to pay the state $2.6 billion for the monopoly. Through the use of a mobile app, bettors could make their wagers from anywhere in the state.

Dabney Friedrich, the judge in the case, ruled that the deal and the app violate the federal Indian Gaming Regulatory Act. It requires that any state-sanctioned gambling must take place on tribal land.

Servers receiving the bets are on Seminole tribal land, which the tribe argues satisfies the requirements of the IGRA. Friedrich dismissed that argument.

As of Tuesday, the Seminole Tribe had not shut down its app and was still taking bets. The tribe and its attorneys have filed an appeal, but it obviously has not been heard or ruled on yet. That puts any bets placed on the app between Tuesday and when it comes down on some seriously shaky legal ground.

It is likely that the Seminoles will have plenty of advocates. Local media groups had already enacted plans to take in gambling money, and certainly Florida Governor Ron DeSantis, who signed the Seminole Compact, supports it. Time will tell what an appeals court will decide and how the state will deal with the mobile app remaining in operation after Judge Friedrich’s initial ruling.

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