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Did The Manningcast Work?

“The first show was great, but as is the case most of the time, there is room to grow.”

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Is it a variety show? Is it a podcast?  The first of 10 scheduled Manning MegaCasts, hosted by Peyton and Eli Manning, on ESPN2 proved it was a little bit all of the above. It was almost like Beavis and Butthead meets Statler and Waldorf. It was fun to watch the Manning brothers poke fun at each other and at the same time, criticize some of the action they saw on the field. 

The show debuted as an alternative to the regular Monday Night Football broadcast and was met with rave reviews. To me, there was some great, some not so great, and definitely some room to grow. 

Raiders – Ravens: Peyton, Eli Manning on 'MNF' best moments
Courtesy: ESPN2

I love the concept, providing an alternative for those that would rather be entertained than tune into a traditional broadcast. Now, as a play-by-play broadcaster, it makes me pause to think about what the future may hold. There will always be a spot for a traditional broadcast, especially with viewers that have a rooting interest in the game. I’m not sure that hardcore fans of the Ravens and Raiders were tuned in for more than a passing glance. Those folks want to see the game, not the fluff or interviews and the like, offered on the alternative broadcast. That fluff though is what will earn ESPN those fringe viewers that are curious and intrigued by what a “ManningCast” might have to offer them. 

Sitting down to watch the game, I wasn’t really sure what to expect. I know that Peyton has a personality that in some cases is larger than life. I was pleasantly surprised to see what Eli brought to the table as well.  The guys played off each other well, each taking a turn to take a shot at the other. I’ll get into some of the best of those barbs a little later. 

Peyton is comfortable in front of the camera and has no trouble talking. That was the issue I had early in the game. The elder Manning really dominated the conversation. There were no times in the first few minutes of the first quarter that I felt I could take a breath because so much was coming at me. They really didn’t allow the game to breathe at all. The constant conversation while entertaining at times just kept on coming. Peyton was talking fast and once in a while he was talking over Eli. 

It didn’t help that the Manning’s were in different studios. I wondered if there was a “delay” in their feeds and if that was the reason for talking over one another at times. The delay was quite evident when Seahawks quarterback Russell Wilson joined the brothers for the later stages of the game. Wilson seemingly couldn’t get a word in, because Peyton and Eli were talking over him. 

Peyton has that quality to be able to teach the game in a way that it’s understandable. Some of his commentary was a look behind the curtain at how he played and viewed the game. Knowing what to expect when coming to the line of scrimmage, understanding the coverages and realizing what teams are trying to do to disguise things. It was fascinating to hear the brothers go through play calls and how it is relayed from the coordinator to the quarterback and finally to the team. You aren’t going to get that on a traditional game broadcast. 

It was also impressive to hear the guys interview both former players, current players and Charles Barkley. It so often is the case that the current athletes are very guarded in what they say to a regular ole member of the media. That was not the case in the Manning Cast. From Travis Kelce not knowing who the Chiefs were playing next, to Russell Wilson calling out the NFL overtime rule.  Ray Lewis was a fascinating guest, providing some great stories and terrific insight into the game he once played at such a high level. Charles Barkley, well, he’s Charles Barkley. In other words, he was as fantastic as you’d expect. 

The guests added to the broadcast and made me realize that if this Manningcast actually had a host, it wouldn’t have worked as well. A broadcaster would have gotten in the way to me. Yeah, they could have used a professional at times. Maybe someone to get them into and out of the commercial breaks, because that was a little rough early in the game. But that’s the only a host could have fit in. 

The first show was great, but as is the case most of the time, there is room to grow. I really think the Manning Cast would be so much better if the guys were actually in the same room. The dynamic between them, which was already great, would be that much better. Imagine them demonstrating plays on each other. Both putting on helmets and doing what they probably did as kids in their basement, roughing each other up.

Ok, so they’re a little older now, but I seriously think having them in the same place would make things much smoother. With all the technology out there, eliminating that dreaded delay between the Manning’s and their guests would improve the telecast as well. 

Monday Night Football With Peyton and Eli Manning on ESPN 2, reviewed.
Courtesy: ESPN2

This alternative broadcast would be a great place to teach some casual fans all about the great game of football. Not sure why this came to my mind, but like the old days of the NHL, when “Peter Puck” an animated hockey puck would teach you the game. “Peter” was part of the NBC game of the week broadcast. An animated Peyton and Eli teaching those that need to know the finer points of the game, would be spectacular. 

I can’t wait to see how they improve from last week to this week and who the guests will be this time around. Hopefully, they iron out some of the small issues that plagued them in the first telecast and continue to improve. I realize that this show is unscripted and it’s supposed to be a little looser than a normal show might be, but there are some slight fixes as I’ve pointed out that will make it even better.

With all the success the Manningcast had, I can’t help but wonder how all of these accolades are being taken by the regular MNF booth. ESPN in effect has promoted and created competition for its own product. Perhaps the novelty will wear off? Maybe, but it almost seems like the Manning’s are being groomed for a possible move to the main booth. I’m not sure what the feeling is amongst all the parties, but it’s certainly a dynamic worth watching. 

Here are some of my favorite moments from Manningcast show number one, in no particular order:

  • Derek Carr with an overthrow on the Raiders first play from scrimmage, leading Peyton to say about the Raiders season, “Lookin’ at ah 6-11, 6-11 right now.”
  • Raiders’ fans were loud during an offensive series leading to a bad snap and a few false start penalties, leading to this exchange: 

“They aren’t used to it”, said Eli Manning. Then Peyton responded, “Drink your beer, quiet down and let [Derek] Carr play quarterback.” 

  • Peyton putting on a football helmet to demonstrate the calls at the line for the Ravens. The helmet was way too small. “Helmet doesn’t fit”, Peyton said. “Shocking that a helmet doesn’t fit you”, Eli commented. “They didn’t have a XXL helmet for that forehead.”  
  • With Charles Barkley as a guest, Peyton asked him what position Michael Jordan would play if he were in the NFL, “Tight End”. Then Barkley was asked about Larry Bird playing a position, “there’s no place for no slow 6’10” guys in the NFL”, said Barkley.  

Eli: “Punter”

Charles: “that’s about it…”

  • Also, with Barkley on the show…

Peyton: “Hey Charles, you ever get booed at home? Never happened to you, right?” 

Barkley: “I played in Philadelphia, Pennsylvania. That was a regularity.” “You were lucky, Peyton. Everybody liked you. Eli knows what it’s like to get booed at home.”

Eli: “He had that stadium trained. The fans would get fined if they talked when the Colts were on offense. If a guy was trying to order a beer, everyone would tell him to quiet down until the defense was on the field.”

Eli’s fire alarm goes off in the middle of the show. 

Peyton: “Eli what’d you do?”

  • With Ray Lewis on the show, the trio recalled a game where the Giants played the Ravens in Eli’s rookie season as the starting QB. The younger Manning leading the team to the line of scrimmage, calling out the defense…

Eli: “Hey #52 (Lewis) is the Mike (linebacker)”

Lewis: “No, I’m not the mike. He’s the Mike!”

Eli: “Yeah Ray’s right, the other guy’s the Mike”

It was also revealed in that game in 2004, Eli had a quarterback rating of 0.0 and of course Peyton pointed out, “the same GPA Belushi had in ‘Animal House.’”

  • Chiefs tight end Travis Kelce on the Manningcast

Kelce: “[Watching this game] I’m not trying to get too technical because I think we’re playing the Chargers this week. Oh wait, maybe we’re playing Baltimore. I don’t even know — I’m getting lost in the season already.” 

  • Peyton about 5 minutes later: “Hey, Travis, just so you know, you do play the Ravens next week, so make sure you don’t fly to Los Angeles to play the Chargers.”

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BSM Writers

Keeping Premier League Games Shouldn’t Be A Hard Call For NBC

“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”

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NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade.  A chance to connect with viewers in a changing climate and grow Peacock’s audience as well.  However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).

NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season.  NASCAR is contracted to NBC (and FOX) through the 2024 season.

NBC’s tentpole sports are the NFL and the Olympics.  

Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.

Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.

If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.

“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”

Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.

Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm. 

“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”

While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.

Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock. 

Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week. 

My connection to the Premier League began before the pandemic.  When I cut the cord in late 2017, I purchase Apple TV.  Setting it up, it asks you to name your favorite teams.  After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England.  They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.

I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.

I’ve successfully given my allegiance to the Devils to my young daughters. 

By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.

Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.

Global Is Cool': The Growing Appeal of Premier League Soccer in America
Courtesy: Morning Consult

This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.

Besides, Dani Rojas did say that “Football is life.”  NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.

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BSM Writers

Media Noise – Episode 45

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Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.

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BSM Writers

6 Ad Categories Hotter Than Gambling For Sports Radio

“Using sports radio as a back page service for gambling will have a limited shelf life.”

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For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.

Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?

A Pot of Gold Articles - Analyzing Metals
Courtesy: iStockphoto

Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?

Well, let’s go Digging for Gold. 

The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.

Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.

If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way?  I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:

  • Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
  • Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
  • Golf courses, resorts, equipment, etc.- we play golf at home and vacation
  • Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
  • FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $ 
  • Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months

The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details. 

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