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Getting The Most Out of Vacation Time

“One regret I have through my work life is not taking more time off. And I am not just saying I should have taken more one-week vacations to Hawaii. That’s not always financially possible. I mean a few days here or there.”

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Was the 4th of July holiday everything it could have been? Did you take Friday or Monday off and make it a three-day holiday? Or, as I have every year, did you work like Demetri Ravanos even though you were on a family vacation in a cabin? I am not proud that I have left weeks and days of earned vacation unused every year. And, no, it never was eligible to accrue from year to year or be paid in cash. I blew it.

Now, go back and look at how productive or unproductive you were last Friday or Monday. How did you spend your time? Did you need to be in work from home mode or at the office? If you didn’t get much done, maybe you should have done anything but work. One regret I have through my work life is not taking more time off. And I am not just saying I should have taken more one-week vacations to Hawaii. That’s not always financially possible. I mean a few days here or there. An afternoon or Friday off to enjoy a three-day weekend somewhere other than my home. Or spend a morning or afternoon with my wife or kids focusing on them and their interests. The guys at Harvard have it figured out. Read how to get the most out of vacation. I wish I had. Here are some things to consider right now.

Ben Franklin was right

If you fail to plan, you are planning to fail. Make sure next year, around December, you look out at the annual calendar and make your vacation plans. Committing will organize your work and personal life a lot better. You also will have reservations for hotels, flights, whatever. Planning vacation is like writing copy; it’s easier to edit than create. And it’s not too late to look over the rest of the year right now. Make a different plan for the last summer weekend of the year, Labor Day. Or why not spend Veterans Day on 11/11 by visiting a veterans’ home or military hospital? Why not plan to take a drive this thanksgiving and see a friend or relative you have not connected with since COVID? Did you know Christmas eve is on a Thursday this year? Take it off! Same with new years eve. Why spend the last day of the year working on a Friday when you could create a special day with your family or partner going to a local hotel for a day of fun and then New Year’s Eve celebration. And, if there is one week I usually did take off correctly, it was the week between Christmas and New Year. If you can swing it, do it. You can do your annual planning somewhere other than the office, and you will struggle to make presentations that week anyway.

Go Longer

Leaving for a vacation takes something out of you. Getting to a getaway spot can also be taxing. Let’s figure at least two days of travel, stress, and decompression. Then, if you are like me, I always traveled back home two days before I had to be at work and took that last day to get organized. That’s four days of a 7-day vacation filled with anything but Mai Tais and margaritas. On your next one week off, take six vacation days off and travel on a Friday and return on a Saturday. That will give you a good Sunday-Friday break of no stress. The best days of vacation are the days when you know you have more days of vacation left.

Getaway

If at all possible, get away from making any decisions at home. Go to a hotel or wherever else if possible. Especially with all the work from home time we have logged, get out of the house. 

Delegate!

Just have another sales rep do anything you would need to do. Tell all your clients that need to know. Please put it on your voice mail. And stop looking at your phone. It took me 30 years to realize that calling and emailing clients while on vacation was work!

If you spend time on yourself and your loved ones, you will never regret it. My dad worked seven days a week, 12 months a year, and NEVER TOOK VACATION. When he was dying, he regretted working so much and said he should have spent more time with his family. Take some time off and live it up.

BSM Writers

Keeping Premier League Games Shouldn’t Be A Hard Call For NBC

“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”

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NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade.  A chance to connect with viewers in a changing climate and grow Peacock’s audience as well.  However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).

NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season.  NASCAR is contracted to NBC (and FOX) through the 2024 season.

NBC’s tentpole sports are the NFL and the Olympics.  

Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.

Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.

If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.

“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”

Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.

Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm. 

“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”

While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.

Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock. 

Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week. 

My connection to the Premier League began before the pandemic.  When I cut the cord in late 2017, I purchase Apple TV.  Setting it up, it asks you to name your favorite teams.  After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England.  They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.

I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.

I’ve successfully given my allegiance to the Devils to my young daughters. 

By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.

Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.

Global Is Cool': The Growing Appeal of Premier League Soccer in America
Courtesy: Morning Consult

This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.

Besides, Dani Rojas did say that “Football is life.”  NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.

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BSM Writers

Media Noise – Episode 45

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Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.

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BSM Writers

6 Ad Categories Hotter Than Gambling For Sports Radio

“Using sports radio as a back page service for gambling will have a limited shelf life.”

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For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.

Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?

A Pot of Gold Articles - Analyzing Metals
Courtesy: iStockphoto

Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?

Well, let’s go Digging for Gold. 

The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.

Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.

If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way?  I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:

  • Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
  • Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
  • Golf courses, resorts, equipment, etc.- we play golf at home and vacation
  • Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
  • FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $ 
  • Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months

The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details. 

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