Pete Mundo’s 5/13 piece on thinking “beyond the radio” was a good reminder that we, as broadcasters, find ourselves in a fight for the attention of the audience.
Which means we need to be in front of the audience, every chance we get.
Another way to look at it: we need to be in front of the audience on every app we can, on every device we can be. And it needs to be easy for the audience to find us.
I have Amazon Echos in each of the four rooms we frequent the most in our apartment. Now, before some says “that’s overkill”, understand that this apartment is over 1200 sq. feet in space, with lots of separation. There’s even a wall separating most of the kitchen from the living room. For the ease of communicating if I’m in the bedroom and my wife’s in the kitchen, Echos allow us to not be yelling.
There’s an added plus here for broadcasters: we can access any number of audio sources on those Echos.
There’s a minus here for broadcasters: we’re not listening to you via the radio. My alarm clock can play videos, streaming audio, podcasts and more with a simple command.
Already I hear someone groaning, “I can’t keep up with all of the necessities to be on those devices! I don’t have an ‘Alexa skill’ for my station and I don’t have the money to get someone to develop one!”
Are you on TuneIn? iHeart? Audacy? You don’t need your own Amazon skill to be heard on those devices. “Alexa, play ‘KXXX’ on TuneIn.” It’s not much harder than if you had your own skill. You’ve just added a couple words to the command without it costing you, the broadcaster, anything more.
You’re already there and you just need to promote the hell out of it.
However, you also need to remember that when you live on devices, you need to keep it relatively easy to access your content. Case in point, a station in my market just launched an HD-2 channel with a strong format. They’ve got a translator running it in the city, but what happens when you’re out of the city and don’t have HD in your vehicle?
They’re streaming, sure, but you have to go to their specific website on a browser to be able to listen. On a phone, if you minimize the browser, you lose the stream.
Again, back to this point: we need to be in front of the audience on every app we can, on every device we can be. And it needs to be easy for the audience to find us.
Then promote the hell out of those resources. SiriusXM is stellar at adding “…and on the SiriusXM app” to every promo they run.
Understand that you have to remind your listeners constantly how easy it is to get to your product.
Otherwise, you run the risk of them being distracted by someone else’s product because theirs was easy to get to and yours wasn’t.
What other tricks are you using to keep your product in front of the audience on different platforms? Let me know on Twitter or email me. I’ll pass along some thoughts next week, plus there’s a college sports promotional trick that can work for your individual shows I’ll highlight then.
Media Fanning the Flames of Hate
Time will tell if Eric Bolling’s accusations against the media continue to hold true.
While most Americans thought “hate had no home here,” many are now calling out the mainstream, liberal media as they continue their pattern of stoking division across the nation.
Newsmax host Eric Bolling began his Friday evening program, “The Balance,” by chiding many of his media colleagues.
“To paraphrase the patriot Paul Revere, the woke mob is coming; the woke mob is coming!” Bolling warned. “Folks, this is not a drill. America is bracing itself for yet another wave of riots. The woke mob is threatening violence and mobilizing. The trial of Kyle Rittenhouse isn’t even over yet, but it’s looking more likely that the defendant could be found not guilty, and that does not sit well with the woke mob or the Leftist media.”
Bolling then cut to a clip of MSNBC host Joy Reid.
“If you want to know why Critical Race Theory exists, the actual law school theory that emphasized that supposedly colorblind laws in America often still have racially discriminatory outcomes, then look no further than the trial of Kyle Rittenhouse,” Reid said.
“They have made this trial about race, isn’t that right, Don Lemon?” Bolling asked, then playing a clip of CNN’s Lemon calling former President Donald Trump racist numerous times.
“Nine times in two minutes,” Bolling continued. “They love calling people racists. The Left makes everything about race, even when it comes to a court case where no one involved is black.”
He then cut to these mainstream media headlines from the past week.
A sobbing Kyle Rittenhouse already won – even before his trial is over.
– NBC Think
Kyle Rittenhouse deserves an award for his melodramatic performance on the witness stand. – USA Today
White Judge refuses to allow Black Lives Matter protesters killed by Kyle Rittenhouse to be called victims in court. – Black Enterprise
“The judge is white and bad. Rittenhouse is acting,” Bolling continued, paraphrasing the media’s overarching message. “Is it me, or are these media outlets writing their headlines to make it sound like this court case is fraudulent?”
Viewers then saw another clip of Lemon on CNN from last week, where the host shared his opinion about the trial’s judge.
“His demeanor, the way he refers to the prosecution, the way he looks at Kyle Rittenhouse like it’s his grandson. I mean, come on, America,” Lemon said. “I mean, for me, I don’t know how they look at it legally, but for me, that’s cause for a mistrial.”
The program then played a cut of MSNBC host Joe Scarborough, adding his view of the televised trial.
“This judge is an absolute joke. He’s been a joke from the very beginning,” Scarborough commented. “It’s absolutely disgusting the way he’s conducting himself on the stand there. He’s obviously playing for the audience, a certain audience.”
“Did you hear all that they are literally saying the judge is intentionally trying to give Kyle Rittenhouse every chance possible to get off,” Bolling followed up. “Listen, for better or worse, our justice system is based on innocent until proven guilty. You should get every chance to prove your innocence. But not to Liberals. To them, you’re guilty even if you’re innocent because the media’s pushing this insane notion that this court system is rigged because of racism.”
Time will tell if Bolling’s accusations against the media continue to hold true. And due to its television coverage and transparent viewing options, citizens can judge the merits of the case for themselves.
As for the media’s intentions, they’ll be able to make up their minds on that account as well.
Fox News Dominates Election Coverage
“Fox News led the way in election night coverage, averaging 4.79 million total viewers and 977,000 in the key 25-54 demo.”
Election Day in the off-year (the year following a presidential election) from Nov. 2nd highlighted the week in news. Among the key races in the country that evening were for governorships in Virginia and New Jersey and mayoralties in New York City and Boston. In Virginia, Republican Glenn Youngkin defeated Democrat and former Governor Terry McAuliffe in the Virginia gubernatorial race, while the race for New Jersey governor between the incumbent Democrat Phil Murphy and his Republican challenger Jack Ciattarelli was then too close to call (results of Murphy’s win were made official the next day).
Fox News Channel led the way in election night coverage on Nov. 2, averaging a robust 4.79 million total viewers and 977,000 in the key 25-54 demographic in prime time (8-11 p.m.), according to Nielsen Media Research. They were the network’s best off-year election night figures in its history. Fox News was well ahead of their cable news competition. CNN, which soared to No. 1 over during the 2020 presidential election period and the few months after, ranked a distant runner-up among adults 25-54 with 355,000 from 8-11 p.m. MSNBC was close behind with 289,000 in the demo but easily topped CNN in total prime time audience, delivering 1.55 million viewers vs. CNN’s 1.08 million average.
Fox News Channel’s leadership on off-year election nights are nothing new, as the following time window breakdowns of that night attest. But the figures of current reflect the increased drawing power that these cable news networks all experience today, despite the precipitous decline of cable TV households along with a growing amount of options for entertainment.
Early Evening 7-8 p.m. ET (based on total viewers and adults 18-49)
Fox News Channel
Nov. 2, 2021: 3.175 million / 429,000
Nov. 7, 2017; 2.728 million / 284,000
Nov. 5, 2013: 2.005 million / 278,000
Nov. 2, 2021: 1.585 million / 165,000 (6:51-8 p.m.)
Nov. 7, 2017; 1.924 million / 333,000
Nov. 5, 2013: 1.119 million / 136,000
Nov. 2, 2021: 0.773 million / 159,000
Nov. 7, 2017; 1.144 million / 330,000
Nov. 5, 2013: 0.424 million / 107,000
Prime Time 8-11 p.m. ET (based on total viewers and adults 18-49)
Fox News Channel
Nov. 2, 2021: 4.791 million / 672,000
Nov. 7, 2017; 3.138 million / 462,000
Nov. 5, 2013: 2.724 million / 402,000
Nov. 2, 2021: 1.553 million / 216,000
Nov. 7, 2017; 2.531 million / 490,000
Nov. 5, 2013: 1.035 million / 171,000
Nov. 2, 2021: 1.078 million / 273,000
Nov. 7, 2017; 1.516 million / 461,000
Nov. 5, 2013: 0.663 million / 173,000
Post-Prime Time 11 p.m.-midnight ET (based on total viewers and adults 18-49)
Fox News Channel
Nov. 2, 2021: 4.041 million / 630,000
Nov. 7, 2017; 1.659 million / 285,000
Nov. 5, 2013: 1.269 million / 297,000
Nov. 2, 2021: 1.151 million / 170,000
Nov. 7, 2017; 1.805 million / 351,000
Nov. 5, 2013: 0.487 million / 72,000
Nov. 2, 2021: 0.917 million / 244,000
Nov. 7, 2017; 0.979 million / 282,000
Nov. 5, 2013: 0.363 million / 75,000
Late Night midnight-2 a.m. ET (based on total viewers and adults 18-49)
Fox News Channel
Nov. 2, 2021: 2.403 million / 436,000
Nov. 7, 2017; 0.990 million / 169,000
Nov. 5, 2013: 0.827 million / 149,000
Nov. 2, 2021: 0.692 million / 90,000
Nov. 7, 2017; 1.076 million / 229,000
Nov. 5, 2013: 0.357 million / 57,000
Nov. 2, 2021: 0.605 million / 155,000
Nov. 7, 2017; 0.644 million / 212,000
Nov. 5, 2013: 0.192 million / 42,000
Although MSNBC and CNN declined from four years ago, both performed significantly better than eight years ago even though back then, there were more homes subscribed to a cable service.
The week’s other notable news development was the bipartisan passage of President Biden’s infrastructure plan. Although it was negotiated at one-third of its initial proposal ($1.2 trillion vs. $3 billion), it still represents one of the largest federal investments for infrastructure in U.S. history.
Biden held a press conference on the morning of Saturday, Nov. 6, proclaiming the deal. “We did something that’s long overdue, that long has been talked about in Washington but never actually been done,” he said. The President even referenced some key Democratic losses in the elections from Nov. 2, having stated that voters “want us to deliver. [On Friday] night [Nov. 5, 2021], we proved we can. On one big item, we delivered.”
Like Election Night, the rankings of the cable news networks based on their Nielsen ratings were similar for Biden’s Saturday morning press conference. Fox News Channel was tops in the 10-11 a.m. ET hour with 1.535 million viewers and 296,000 adults 25-54. MSNBC, a distant runner-up in total viewers (852,000 from 10-10:32 a.m.) but behind CNN in 25-54 — MSNBC with 108,000 during the 32-minute time frame while CNN averaged 111,000 adults 25-54 (alongside 682,000 total viewers) for the 10-11 a.m. hour.
Cable news averages for November 1-7, 2021. Fox News Channel extended their streaks to 38 weeks as cable’s most-watched network in total viewers..
Total Day (November 1-7 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.646 million viewers; 278,000 adults 25-54
- MSNBC: 0.656 million viewers; 79,000 adults 25-54
- CNN: 0.491 million viewers; 111,000 adults 25-54
- HLN: 0.188 million viewers; 55,000 adults 25-54
- Newsmax: 0.149 million viewers; 24,000 adults 25-54
- CNBC: 0.138 million viewers; 28,000 adults 25-54
- Fox Business Network: 0.103 million viewers; 12,000 adults 25-54
- The Weather Channel: 0.101 million viewers; 21,000 adults 25-54
Prime Time (November 1-6 @ 8-11 p.m.; November 7 @ 7-11 p.m.)
- Fox News Channel: 2.809 million viewers; 453,000 adults 25-54
- MSNBC: 1.136 million viewers; 160,000 adults 25-54
- CNN: 0.730 million viewers; 173,000 adults 25-54
- Newsmax: 0.189 million viewers; 41,000 adults 25-54
- HLN: 0.188 million viewers; 50,000 adults 25-54
- CNBC: 0.173 million viewers; 43,000 adults 25-54
- The Weather Channel: 0.120 million viewers; 27,000 adults 25-54
- Fox Business Network: 0.048 million viewers; 8,000 adults 25-54
Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:
1. The Ingraham Angle (FOXNC, Tue. 11/2/2021 10:00 PM, 60 min.) 5.146 million viewers
2. Hannity (FOXNC, Tue. 11/2/2021 9:00 PM, 60 min.) 4.926 million viewers
3. Tucker Carlson Tonight (FOXNC, Tue. 11/2/2021 8:00 PM, 60 min.) 4.303 million viewers
4. Virginia Showdown (FOXNC, Tue. 11/2/2021 11:00 PM, 60 min.) 4.041 million viewers
5. Tucker Carlson Tonight (FOXNC, Wed. 11/3/2021 8:00 PM, 60 min.) 3.918 million viewers
6. The Five (FOXNC, Wed. 11/3/2021 5:00 PM, 60 min.) 3.893 million viewers
7. Hannity (FOXNC, Wed. 11/3/2021 9:00 PM, 60 min.) 3.537 million viewers
8. The Five (FOXNC, Thu. 11/4/2021 5:00 PM, 60 min.) 3.483 million viewers
9. Tucker Carlson Tonight (FOXNC, Thu. 11/4/2021 8:00 PM, 60 min.) 3.366 million viewers
10. Special Report with Bret Baier (FOXNC, Wed. 11/3/2021 6:00 PM, 60 min.) 3.329 million viewers
44. Rachel Maddow Show (MSNBC, Thu. 11/4/2021 9:00 PM, 60 min.) 2.005 million viewers
111. Election Night In America “2021” (CNN, Tue. 11/2/2021 10:00 PM, 60 min.) 1.230 million viewers
Top 10 cable news programs (and the top CNN, MSNBC and HLN programs with their respective associated ranks) among adults 25-54:
1. The Ingraham Angle (FOXNC, Tue. 11/2/2021 10:00 PM, 60 min.) 1.028 million adults 25-54
2. Hannity (FOXNC, Tue. 11/2/2021 9:00 PM, 60 min.) 1.012 million adults 25-54
3. Virginia Showdown (FOXNC, Tue. 11/2/2021 11:00 PM, 60 min.) 0.904 million adults 25-54
4. Tucker Carlson Tonight (FOXNC, Tue. 11/2/2021 8:00 PM, 60 min.) 0.890 million adults 25-54
5. Tucker Carlson Tonight (FOXNC, Wed. 11/3/2021 8:00 PM, 60 min.) 0.758 million adults 25-54
6. Fox News At Night (FOXNC, Tue. 11/2/2021 12:00 AM, 60 min.) 0.690 million adults 25-54
7. Virginia Showdown (FOXNC, Tue. 11/2/2021 7:00 PM, 60 min.) 0.644 million adults 25-54
8. Hannity (FOXNC, Wed. 11/3/2021 9:00 PM, 60 min.) 0.626 million adults 25-54
9. Special Report with Bret Baier (FOXNC, Wed. 11/3/2021 6:00 PM, 60 min.) 0.538 million adults 25-54
10. The Five (FOXNC, Thu. 11/4/2021 5:00 PM, 60 min.) 0.529 million adults 25-54
27. Election Night In America “2021” (CNN, Tue. 11/2/2021 10:00 PM, 60 min.) 0.432 million adults 25-54
61. Rachel Maddow Show (MSNBC, Thu. 11/4/2021 9:00 PM, 60 min.) 0.313 million adults 25-54
197. Forensic Files “Naked Justice” (HLN, Sun. 11/7/2021 6:30 AM, 30 min.) 0.133 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Plenty to Take Away From Steve Somers’ Legendary Career
“Somers was the first talk show I ever called, close to 20 years ago, and was the person I would listen to while doing middle school or high school homework in the evenings.”
As Steve Somers gets set for his final show this Friday night, there’s plenty to take away from one of the most legendary careers in sports talk radio. And it’s not just about what Steve did behind the mic for decades at WFAN. It’s also about who he was as a person.
Having spent a few years as a freelance anchor, I spent many nights walking in and out of Steve’s studio every 20 minutes for a 20/20 update. And even in the early days, when some nerves existed sitting next to Steve, working with him, and being on the FAN, there was no one more soothing in the building. Although, he did have a habit of taking his effortless, late-night style and building up to the toss to the update anchor where by the time he mentioned your name, he was like Usain Bolt coming down the final 10 meters of a race.
But then, he’d give you a look, wink, and/or smile, leave the studio, and get his 14th cup of coffee. He also is the only person other than my mother to call me “Peter.” Why did he do it? I have no idea. But I didn’t mind it. Also, I didn’t feel like having to correct him.
On a personal note, Steve Somers was the first talk show I ever called, close to 20 years ago, and was the person I would listen to while doing middle school or high school homework in the evenings.
Fast forward ten years, when getting the chance to work on his show, he was always genuine, interested in you, while at the same time keeping himself incredibly humble, almost to a fault.
For as long as I worked there, Steve was one of the most-liked guys in the building because, despite his longevity with the station, he wanted to grow with it. He got to know the new faces, the part-time faces, who were coming in and out of the building. He wasn’t looking around the studios, barely recognizing anyone, and beamoning the “good old days,” as many in his shoes might do.
And while he liked to talk sports in the hallways, he also talked about life. He would talk about his path through the broadcasting world, where he succeeded, where he failed. These stories could come before a show, during a game broadcast when he would have downtime, or possibly even during a commercial break. Sometimes the stories felt like one of his monologues, the difference being you didn’t know the end result, as you did with the game he was talking about on the air.
Speaking of monologues, no Steve Somers story is complete without mentioning them. While I admittedly haven’t heard one in a long time since moving out of the New York area, they were art. Although if you saw the scribble on the yellow notepad, you probably wouldn’t think so. But when you heard them, the way they were written and delivered, there was nothing like it in sports talk radio. They were clever, funny, just enough sarcasm while also being informative. It was storytime. And it was trained to listen. You had to adjust to it, but once you adjusted, there was nothing like it.
And as far as I’m concerned, no one in sports talk radio will tell a story as unique as Steve Somers ever again.
Sports Radio News10 hours ago
Fred Faour, Fred Davis To Launch ‘Fred Nation’ on SportsMap Radio
Sports Radio News6 hours ago
Kraig Riley Named Brand Manager Of 93.7 The Fan
Sports Radio News1 day ago
Steve Somers Signs Off At WFAN For Final Time
Sports Radio News1 day ago
Sal Licata Shares Thank You Note From Steve Somers