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Thank You Rush Limbaugh

“There is a big difference between talents and legends. Rush Limbaugh’s legendary status was sealed a long time ago, but his impact remains as important as ever to a format that desperately needs him.”

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Why do you need to listen to Rush Limbaugh’s show and familiarize yourself with his background? Let’s start with Reason 1: it is going to make you better at uncovering your purpose or passion; whether it be a career or hobby or something waiting to be unearthed. There’s nothing more helpful in identifying the missing piece from a year that was so challenging and with more potential shutdowns in the works, now is the ideal time to find a way to triumph the 2020 spell with a commitment to organize the required steps that put you on track to reasonably accomplish your goal.

I highly doubt that Rush’s motivation for all he has done to guarantee AM stations nationwide weren’t forced into obsolescence. I’m also not ashamed to acknowledge that the talent in the industry can be appreciated on a scale that has little to do with political issues and rather the widespread lack of acknowledgment or appreciation for a pioneering contribution to salvaging AM radio stations, allowing to pave this universal path of success with his show airing on nearly 650 stations nationwide reaching nearly 26 million listeners at any given time. I have immense respect for the way in which we refuse to speak about the issues that are rarely received as you intended, rather met by considerable judgement.

Despite Limbaugh’s story of success, paying it forward in his field, earning multiple NAB awards and the latest being the presidential medal of freedom, Rush changed the game so that it could never be played the same way again. Yet he’s met by opposition who still overlook his contribution. The amazing way in which he has been intrinsically aware of what the medium was lacking and how to benefit the format, appeal to listeners, and have the space for his Excellence In Broadcasting empire to take off to have over 43 million guests weekly. The Time Spent Listening for the three hour show (TSL) was two hours and 28 minutes as of mid 2020.

The ability to become the breath of air that’s able to be traced back to the restoration, revitalization and transformation of the NTS Format, should be credited and accurately described in the future. The Mount Rushmore monument that would be honoring what Rush Limbaugh’s been able to accomplish would also require the assistance of the people who’ve made such a product in the radio business. Contributions from the brave, committed vision that included tweaking the prime time slot and being able to inform listeners through talk that would be criticized in every way imaginable. Then there’s the show format along with the vulnerability of AM stations News Talk Sports programming which was salvaged from the looming, unavoidable fact that the format went from an extraordinarily quickly depreciating, depleted financial landscape into the limitless potential awaiting the format, AM radio stations nationwide had a second chance—this is a result of Rush Limbaugh’s formula and hands on involvement to ensure the band provided layers of success for News/Talk/Sports and a second chance to prevent a seismic shifting that had remained unaltered since Rush’s 1988 launch. When you’re the show being picked up by 100+ affiliates to add to the 56 stations already airing your program nationwide, you’ve done something worth being proud of.

The format was a perfect fit for the personality of Rush Limbaugh. It involved some serious Clinton administration Freudian slips, but also a style in which he tackled historical information that had been widely adopted by others in the industry today; the parody song or the news with an audience that was listening for unique content.

We also learned that whether you love or hate his political beliefs and on-air style, you have to respect Rush for staying consistent. He stated the EIB Network would not be exiled for broadcasting Gitmo for not agreeing with him on his show. His aim was to show that the conversations that were discussed on his program could continue to grow, take their own shape and eliminate the barrier that once existed.

I’d like to make it clear that I am not sharing my political affiliation in this column. But what I am going to share is the immense pride I have in my first job offer as the EP of The Morning Show with Rush Radio and what the National Brand Manager Ken Charles taught me that resonated so significantly throughout my radio journey. I was taught to never alienate or try to limit our listeners and P1’s. A person may hate your show, but they could also have a meter.

I asked Ken how Rush (el rushbo-damus) knew about the necessary adjustments to perfectly appeal to listeners in the mid 1980’s and what he uncovered that had gone unnoticed by the industry to that point; especially, considering the estimates to be over 43 million weekly listeners.

The Longtime National News/Talk/Sports Brand Manager for iHeartRadio andProgram Director of KNX NEWSRADIO1070, Ken Charles has been one of the most interesting players in the Rush format reset. Ken and Rush have both been huge catalysts of significant growth, development and will forever share a bond that defined the success seen by each of the players. A great number of Ken’s professional years have been spent studying, formatting, and launching a brand ‘ Rush Radio’ that in name alone, appeals to those who have no problem with being the enigma that the audience is so drawn to. Rush has been continually framed as someone who should be ashamed or blamed for failing to share the incredible success he’s attained throughout his professional journey.

“I was the guy who had Rush on his station as a first time PD in 1988′ said . I ran him on weekends. We were live and local during the week. I got a call that the competition wanted to air him live M-F 12p-2p but they’d stay with us if we ran him live. We were local and I passed. They took him and 32 years later the station that took him is the dominant player in the market and has been for over 25 years. I’m still here but that station isn’t. So what did I learn? Talent beats everything.

The audience didn’t care that Rush wasn’t in Orlando. They cared that he was entertaining and talked about things that they cared about. He connected with their hearts and just cut through the radio in a way very few talk talents had before him. I never made a mistake like that again.

So, I can speak about what makes him great from day one. I heard it. It’s why I was first to put him on in my market. But, I missed the other part. At the time, he was so unique that live and local didn’t matter to an audience that had been waiting for someone to speak to them. Outside of morning news magazine type shows most talk talent were either liberal or non-political fluff doing book interviews and talking about nothing.

Rush turned it on its ear. He took a right political slant but also did it with an FM morning man’s understanding of entertainment and turned talk radio on its side.

He single handedly saved hundreds of AM stations ratings wise and revenue wise and changed the dynamics of what talk radio could be.

I could go on forever. I made a huge programming mistake but making it and learning that lesson helped guide my career.”

Today we salute you, Rush.

There is a big difference between talents and legends. Rush Limbaugh’s legendary status was sealed a long time ago, but his impact remains as important as ever to a format that desperately needs him.

It’s well documented that Rush is battling cancer. His overcoming the disease should be the top concern but it’s human nature to expect station executives to contemplate a future without one of the most dominant radio voices of all-time appearing on their airwaves. Tomorrow isn’t promised to any of us, and Rush’s time behind the mic will eventually come to an end, but the longer News Talk radio can hold on to him, the better it is for everyone. When he finally steps away, an entire format could find itself lost and unable to recapture what he delivered them for decades. As the old saying goes, sometimes you don’t know what you’ve got until it’s gone.

When I was employed full-time as a NTS executive producer in radio. I had just turned 21. I learned so much about radio from two industry titans, Ken Charles and Rush Limbaugh. Rush has made a lasting impact on many of us. I hope we never forget how important of a contribution he’s made to this industry!

BNM Writers

Media Fanning the Flames of Hate

Time will tell if Eric Bolling’s accusations against the media continue to hold true.

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Mark Hertzberg /Pool Photo via AP

While most Americans thought “hate had no home here,” many are now calling out the mainstream, liberal media as they continue their pattern of stoking division across the nation. 

Newsmax host Eric Bolling began his Friday evening program, “The Balance,” by chiding many of his media colleagues.

“To paraphrase the patriot Paul Revere, the woke mob is coming; the woke mob is coming!” Bolling warned. “Folks, this is not a drill. America is bracing itself for yet another wave of riots. The woke mob is threatening violence and mobilizing. The trial of Kyle Rittenhouse isn’t even over yet, but it’s looking more likely that the defendant could be found not guilty, and that does not sit well with the woke mob or the Leftist media.”

Bolling then cut to a clip of MSNBC host Joy Reid.

“If you want to know why Critical Race Theory exists, the actual law school theory that emphasized that supposedly colorblind laws in America often still have racially discriminatory outcomes, then look no further than the trial of Kyle Rittenhouse,” Reid said.

“They have made this trial about race, isn’t that right, Don Lemon?” Bolling asked, then playing a clip of CNN’s Lemon calling former President Donald Trump racist numerous times.

“Nine times in two minutes,” Bolling continued. “They love calling people racists. The Left makes everything about race, even when it comes to a court case where no one involved is black.”

He then cut to these mainstream media headlines from the past week.

A sobbing Kyle Rittenhouse already won – even before his trial is over. 

– NBC Think

Kyle Rittenhouse deserves an award for his melodramatic performance on the witness stand. – USA Today

White Judge refuses to allow Black Lives Matter protesters killed by Kyle Rittenhouse to be called victims in court. – Black Enterprise

“The judge is white and bad. Rittenhouse is acting,” Bolling continued, paraphrasing the media’s overarching message. “Is it me, or are these media outlets writing their headlines to make it sound like this court case is fraudulent?”

Viewers then saw another clip of Lemon on CNN from last week, where the host shared his opinion about the trial’s judge.

“His demeanor, the way he refers to the prosecution, the way he looks at Kyle Rittenhouse like it’s his grandson. I mean, come on, America,” Lemon said. “I mean, for me, I don’t know how they look at it legally, but for me, that’s cause for a mistrial.”

The program then played a cut of MSNBC host Joe Scarborough, adding his view of the televised trial.  

“This judge is an absolute joke. He’s been a joke from the very beginning,” Scarborough commented. “It’s absolutely disgusting the way he’s conducting himself on the stand there. He’s obviously playing for the audience, a certain audience.”

“Did you hear all that they are literally saying the judge is intentionally trying to give Kyle Rittenhouse every chance possible to get off,” Bolling followed up. “Listen, for better or worse, our justice system is based on innocent until proven guilty. You should get every chance to prove your innocence. But not to Liberals. To them, you’re guilty even if you’re innocent because the media’s pushing this insane notion that this court system is rigged because of racism.”

Time will tell if Bolling’s accusations against the media continue to hold true. And due to its television coverage and transparent viewing options, citizens can judge the merits of the case for themselves. 

As for the media’s intentions, they’ll be able to make up their minds on that account as well.

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BNM Writers

Fox News Dominates Election Coverage

“Fox News led the way in election night coverage, averaging 4.79 million total viewers and 977,000 in the key 25-54 demo.”

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Election Day in the off-year (the year following a presidential election) from Nov. 2nd highlighted the week in news. Among the key races in the country that evening were for governorships in Virginia and New Jersey and mayoralties in New York City and Boston. In Virginia, Republican Glenn Youngkin defeated Democrat and former Governor Terry McAuliffe in the Virginia gubernatorial race, while the race for New Jersey governor between the incumbent Democrat Phil Murphy and his Republican challenger Jack Ciattarelli was then too close to call (results of Murphy’s win were made official the next day).

Fox News Channel led the way in election night coverage on Nov. 2, averaging a robust 4.79 million total viewers and 977,000 in the key 25-54 demographic in prime time (8-11 p.m.), according to Nielsen Media Research. They were the network’s best off-year election night figures in its history. Fox News was well ahead of their cable news competition. CNN, which soared to No. 1 over during the 2020 presidential election period and the few months after, ranked a distant runner-up among adults 25-54 with 355,000 from 8-11 p.m. MSNBC was close behind with 289,000 in the demo but easily topped CNN in total prime time audience, delivering 1.55 million viewers vs. CNN’s 1.08 million average.

Fox News Channel’s leadership on off-year election nights are nothing new, as the following time window breakdowns of that night attest. But the figures of current reflect the increased drawing power that these cable news networks all experience today, despite the precipitous decline of cable TV households along with a growing amount of options for entertainment.

Early Evening 7-8 p.m. ET (based on total viewers and adults 18-49)

Fox News Channel

Nov. 2, 2021: 3.175 million / 429,000

Nov. 7, 2017; 2.728 million / 284,000

Nov. 5, 2013: 2.005 million / 278,000

MSNBC

Nov. 2, 2021: 1.585 million / 165,000 (6:51-8 p.m.)

Nov. 7, 2017; 1.924 million / 333,000

Nov. 5, 2013: 1.119 million / 136,000

CNN

Nov. 2, 2021: 0.773 million / 159,000

Nov. 7, 2017; 1.144 million / 330,000

Nov. 5, 2013: 0.424 million / 107,000

Prime Time 8-11 p.m. ET (based on total viewers and adults 18-49)

Fox News Channel

Nov. 2, 2021: 4.791 million / 672,000

Nov. 7, 2017; 3.138 million / 462,000

Nov. 5, 2013: 2.724 million / 402,000

MSNBC

Nov. 2, 2021: 1.553 million / 216,000

Nov. 7, 2017; 2.531 million / 490,000

Nov. 5, 2013: 1.035 million / 171,000

CNN

Nov. 2, 2021: 1.078 million / 273,000

Nov. 7, 2017; 1.516 million / 461,000

Nov. 5, 2013: 0.663 million / 173,000

Post-Prime Time 11 p.m.-midnight ET (based on total viewers and adults 18-49)

Fox News Channel

Nov. 2, 2021: 4.041 million / 630,000

Nov. 7, 2017; 1.659 million / 285,000

Nov. 5, 2013: 1.269 million / 297,000

MSNBC

Nov. 2, 2021: 1.151 million / 170,000

Nov. 7, 2017; 1.805 million / 351,000

Nov. 5, 2013: 0.487 million / 72,000

CNN

Nov. 2, 2021: 0.917 million / 244,000

Nov. 7, 2017; 0.979 million / 282,000

Nov. 5, 2013: 0.363 million / 75,000

Late Night midnight-2 a.m. ET (based on total viewers and adults 18-49)

Fox News Channel

Nov. 2, 2021: 2.403 million / 436,000

Nov. 7, 2017; 0.990 million / 169,000

Nov. 5, 2013: 0.827 million / 149,000

MSNBC

Nov. 2, 2021: 0.692 million / 90,000

Nov. 7, 2017; 1.076 million / 229,000

Nov. 5, 2013: 0.357 million / 57,000

CNN

Nov. 2, 2021: 0.605 million / 155,000

Nov. 7, 2017; 0.644 million / 212,000

Nov. 5, 2013: 0.192 million / 42,000

Although MSNBC and CNN declined from four years ago, both performed significantly better than eight years ago even though back then, there were more homes subscribed to a cable service.

The week’s other notable news development was the bipartisan passage of President Biden’s infrastructure plan. Although it was negotiated at one-third of its initial proposal ($1.2 trillion vs. $3 billion), it still represents one of the largest federal investments for infrastructure in U.S. history.

Biden held a press conference on the morning of Saturday, Nov. 6, proclaiming the deal. “We did something that’s long overdue, that long has been talked about in Washington but never actually been done,” he said. The President even referenced some key Democratic losses in the elections from Nov. 2, having stated that voters “want us to deliver[On Friday] night [Nov. 5, 2021], we proved we can. On one big item, we delivered.”

Like Election Night, the rankings of the cable news networks based on their Nielsen ratings were similar for Biden’s Saturday morning press conference. Fox News Channel was tops in the 10-11 a.m. ET hour with 1.535 million viewers and 296,000 adults 25-54. MSNBC, a distant runner-up in total viewers (852,000 from 10-10:32 a.m.) but behind CNN in 25-54 — MSNBC with 108,000 during the 32-minute time frame while CNN averaged 111,000 adults 25-54 (alongside 682,000 total viewers) for the 10-11 a.m. hour.

Cable news averages for November 1-7, 2021. Fox News Channel extended their streaks to 38 weeks as cable’s most-watched network in total viewers..

Total Day (November 1-7 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.646 million viewers; 278,000 adults 25-54
  • MSNBC: 0.656 million viewers; 79,000 adults 25-54
  • CNN: 0.491 million viewers; 111,000 adults 25-54
  • HLN: 0.188 million viewers; 55,000 adults 25-54
  • Newsmax: 0.149 million viewers; 24,000 adults 25-54
  • CNBC: 0.138 million viewers; 28,000 adults 25-54
  • Fox Business Network: 0.103 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.101 million viewers; 21,000 adults 25-54

Prime Time (November 1-6 @ 8-11 p.m.; November 7 @ 7-11 p.m.)

  • Fox News Channel: 2.809 million viewers; 453,000 adults 25-54
  • MSNBC: 1.136 million viewers; 160,000 adults 25-54
  • CNN: 0.730 million viewers; 173,000 adults 25-54
  • Newsmax: 0.189 million viewers; 41,000 adults 25-54
  • HLN: 0.188 million viewers; 50,000 adults 25-54
  • CNBC: 0.173 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.120 million viewers; 27,000 adults 25-54
  • Fox Business Network: 0.048 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. The Ingraham Angle (FOXNC, Tue. 11/2/2021 10:00 PM, 60 min.) 5.146 million viewers

2. Hannity (FOXNC, Tue. 11/2/2021 9:00 PM, 60 min.) 4.926 million viewers

3. Tucker Carlson Tonight (FOXNC, Tue. 11/2/2021 8:00 PM, 60 min.) 4.303 million viewers

4. Virginia Showdown (FOXNC, Tue. 11/2/2021 11:00 PM, 60 min.) 4.041 million viewers

5. Tucker Carlson Tonight (FOXNC, Wed. 11/3/2021 8:00 PM, 60 min.) 3.918 million viewers

6. The Five (FOXNC, Wed. 11/3/2021 5:00 PM, 60 min.) 3.893 million viewers

7. Hannity (FOXNC, Wed. 11/3/2021 9:00 PM, 60 min.) 3.537 million viewers

8. The Five (FOXNC, Thu. 11/4/2021 5:00 PM, 60 min.) 3.483 million viewers

9. Tucker Carlson Tonight (FOXNC, Thu. 11/4/2021 8:00 PM, 60 min.) 3.366 million viewers

10. Special Report with Bret Baier (FOXNC, Wed. 11/3/2021 6:00 PM, 60 min.) 3.329 million viewers

44. Rachel Maddow Show (MSNBC, Thu. 11/4/2021 9:00 PM, 60 min.) 2.005 million viewers

111. Election Night In America “2021” (CNN, Tue. 11/2/2021 10:00 PM, 60 min.) 1.230 million viewers

Top 10 cable news programs (and the top CNN, MSNBC and HLN programs with their respective associated ranks) among adults 25-54:

1. The Ingraham Angle (FOXNC, Tue. 11/2/2021 10:00 PM, 60 min.) 1.028 million adults 25-54

2. Hannity (FOXNC, Tue. 11/2/2021 9:00 PM, 60 min.) 1.012 million adults 25-54

3. Virginia Showdown (FOXNC, Tue. 11/2/2021 11:00 PM, 60 min.) 0.904 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 11/2/2021 8:00 PM, 60 min.) 0.890 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Wed. 11/3/2021 8:00 PM, 60 min.) 0.758 million adults 25-54

6. Fox News At Night (FOXNC, Tue. 11/2/2021 12:00 AM, 60 min.) 0.690 million adults 25-54

7. Virginia Showdown (FOXNC, Tue. 11/2/2021 7:00 PM, 60 min.) 0.644 million adults 25-54

8. Hannity (FOXNC, Wed. 11/3/2021 9:00 PM, 60 min.) 0.626 million adults 25-54

9. Special Report with Bret Baier (FOXNC, Wed. 11/3/2021 6:00 PM, 60 min.) 0.538 million adults 25-54

10. The Five (FOXNC, Thu. 11/4/2021 5:00 PM, 60 min.) 0.529 million adults 25-54

27. Election Night In America “2021” (CNN, Tue. 11/2/2021 10:00 PM, 60 min.) 0.432 million adults 25-54

61. Rachel Maddow Show (MSNBC, Thu. 11/4/2021 9:00 PM, 60 min.) 0.313 million adults 25-54

197. Forensic Files “Naked Justice” (HLN, Sun. 11/7/2021 6:30 AM, 30 min.) 0.133 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

Plenty to Take Away From Steve Somers’ Legendary Career

“Somers was the first talk show I ever called, close to 20 years ago, and was the person I would listen to while doing middle school or high school homework in the evenings.”

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WFAN/Facebook

As Steve Somers gets set for his final show this Friday night, there’s plenty to take away from one of the most legendary careers in sports talk radio. And it’s not just about what Steve did behind the mic for decades at WFAN. It’s also about who he was as a person.

Having spent a few years as a freelance anchor, I spent many nights walking in and out of Steve’s studio every 20 minutes for a 20/20 update. And even in the early days, when some nerves existed sitting next to Steve, working with him, and being on the FAN, there was no one more soothing in the building. Although, he did have a habit of taking his effortless, late-night style and building up to the toss to the update anchor where by the time he mentioned your name, he was like Usain Bolt coming down the final 10 meters of a race.

But then, he’d give you a look, wink, and/or smile, leave the studio, and get his 14th cup of coffee. He also is the only person other than my mother to call me “Peter.” Why did he do it? I have no idea. But I didn’t mind it. Also, I didn’t feel like having to correct him.

On a personal note, Steve Somers was the first talk show I ever called, close to 20 years ago, and was the person I would listen to while doing middle school or high school homework in the evenings.

Fast forward ten years, when getting the chance to work on his show, he was always genuine, interested in you, while at the same time keeping himself incredibly humble, almost to a fault.

For as long as I worked there, Steve was one of the most-liked guys in the building because, despite his longevity with the station, he wanted to grow with it. He got to know the new faces, the part-time faces, who were coming in and out of the building. He wasn’t looking around the studios, barely recognizing anyone, and beamoning the “good old days,” as many in his shoes might do.

And while he liked to talk sports in the hallways, he also talked about life. He would talk about his path through the broadcasting world, where he succeeded, where he failed. These stories could come before a show, during a game broadcast when he would have downtime, or possibly even during a commercial break. Sometimes the stories felt like one of his monologues, the difference being you didn’t know the end result, as you did with the game he was talking about on the air.

Speaking of monologues, no Steve Somers story is complete without mentioning them. While I admittedly haven’t heard one in a long time since moving out of the New York area, they were art. Although if you saw the scribble on the yellow notepad, you probably wouldn’t think so. But when you heard them, the way they were written and delivered, there was nothing like it in sports talk radio. They were clever, funny, just enough sarcasm while also being informative. It was storytime. And it was trained to listen. You had to adjust to it, but once you adjusted, there was nothing like it.

And as far as I’m concerned, no one in sports talk radio will tell a story as unique as Steve Somers ever again.

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