I’m always interested to find out how big names in the sports media business simply come across as people. Are they full of themselves? Can you feel their ego starting to infiltrate your soul? Are they genuine? Michael Jordan’s former agent, David Falk, recently said that what the public really has difficulty understanding is when a superstar puts on his uniform, he’s working. It’s the same concept for media members. Hearing an animated clip from a sports radio or TV show doesn’t mean those people operate the same way in everyday life.
I enjoyed chatting with Jason La Canfora for a number of reasons. Despite being a heavy hitter who covers the most popular league in America, I didn’t catch one iota of ego from the CBS Sports NFL Insider. He has also remains calm while being less than two months into a brand new sports radio show on 105.7 The Fan in Baltimore during a global pandemic. Being quarantined without face-to-face interaction — especially on a new show — will test the patience of anybody.
La Canfora keeps pushing forward as he always does. It’s interesting to learn how an extensive writing background helps La Canfora’s approach to his Inside Access radio show with Ken Weinman. Not one to shy away from opinions, the upcoming NFL draft is a topic we discuss as well. Future endeavors are unknown for La Canfora at this point, but one opportunity could include some sophisticated neckwear down the road. (I vote yes.) Enjoy!
Brian Noe: What’s your biggest challenge launching a new show in this current environment?
Jason La Canfora: I don’t even know where to start. It’s been tricky. It certainly has been a challenge. It’s been a blessing in a lot of ways to be able to try to give people some outlet for entertainment or escapism, the theater of the absurd a little bit. Also to continue to do smart sports talk and to try to stay on top of the pandemic as it affects the sports world; to try to educate our listeners as well. But this is our sixth week so literally it’s been one thing after the next. By the end of our first week there were going to be no college conference tournaments. Then we found out we wouldn’t be able to do any remote shows. Then also that second week, I think was our last week in studio so it was learning this new equipment while we’re just starting to build chemistry.
I’ve known Ken for a while and Ken’s an absolute pro. He makes my life a lot easier on a lot of levels, but there’s no substitute for being there and having eye contact and being able to play off each other.
We had an incredibly talented producer, Alex Woodward, who was if anything underpaid. After the fourth week he was let go as part of the sweeping changes at Entercom and the restructuring that took place there. As much as the station didn’t want to lose him it was out of their hands.
Tim Barbalace has to produce two shows basically now. He’s been with Vinny Cerrato and Bob Haynie for a while. Now he’s also running the board and helping us. I don’t think there’s much that could have prepared us for it. [Laughs] That’s to say nothing about obviously the business climate and the situation that advertisers and potential sponsors are in with the economy being where it is and with people not able to go to bars and restaurants and all of that stuff.
I kind of wanted to do this all my life and we get the chance. It’s certainly been a little more tricky than we would’ve imagined. It’s not ideal, but I’m not complaining. There are people who’ve got it way worse than us. There’s a lot going on in the world right now and a little sports talk show doesn’t mean a thing. But it has been from a business side, from a content side, from the advertising side and just from sort of the mental health side of what we’re all experiencing on a day-to-day basis and how our emotions fluctuate, it has certainly been unique.
BN: I don’t know exactly how to phrase this perfectly, but in what ways does not having live games help a new show, and in what ways does it hurt a new show in terms of you playing off of your partner?
JL: Thankfully Ken and I have been hoping that this would have happened for years. He and I would be texting each other through games even though we didn’t have a show together. We’d be texting each other during Oriole games. The minor leagues are really where it’s at here because the Orioles are in a deep rebuild. I’d go to a ton of games with my kids. Ken probably went to five or six minor league games with me last year, maybe a few more.
Thankfully we had some of that already built up. Otherwise it really would’ve been much more difficult. But we kind of knew each other’s thoughts on certain things and we already had a bit of chemistry. We knew how we could bust each other’s chops. I think that gave us certainly a leg up. Even so, I’m not going to lie, when we got kicked out of the studio I was not happy. I understood why; it was a corporate decision. I get all of that but it was like, man, it just feels like every time we’re starting to build something it goes away. Not through anything we were doing but just through circumstances. Losing Alex was a huge blow.
I feel like it’s just forced us to hit the ground running, to be really creative. We communicate quite a bit already. Now with Tim, there isn’t quite as much contact with him as we had with Alex because he’s got two shows to produce. We don’t want to throw too much at him, but Ken and I are talking all the time about “Do you think this works?” “What if we try this tomorrow?” “What if we get this guest?” It’s just things like that.
BN: Were you an avid sports radio listener before you had a show?
JL: Yeah, absolutely. First of all just from being in the national media for so long, I feel like I’ve done many shows in the past if you just put together all my phoners. [Laughs] I was already doing hundreds of hours of radio a year anyway and had co-hosted some national and some local stuff on a fill-in basis. It’s something that I was always interested in, something that I always wanted to do more with.
I love the medium. I love how creative you can be. I love how it can be like TV where you’re doing things rapid fire and it’s do less with more, but you can also branch out and end up doing two or three segments in a row on something that wasn’t on the rundown just because you have the time and there’s the trust there between you and your partner and you just feel like it’s good radio. I just think it’s a great medium especially in a time like this.
Everything I’m reading is that listenership is actually up. I don’t know how you monetize it in something like this, but even without people going to work they’re still flipping on podcasts and terrestrial radio, or taking it in off the Radio.com app. It’s such a direct medium.
I like being part of a team. As a beat writer you’re always a lone wolf to a certain extent. It’s three of us in this together every day and I like the camaraderie aspect of it. I really like everything about it.
BN: As someone who’s been interviewed so many times does that give you ideas of what to ask now, or is it more what to avoid when you’ve been asked stupid questions over the years?
JL: Interviewing is such a big part of reporting — knowing how to set someone up and how to go here to eventually go there, how to stagger things, how to defuse certain situations, or create a welcoming vibe. All of that stuff. I’m definitely stealing from people sometimes consciously and sometimes subconsciously. But yeah, you have a feel for what you think worked and what you think didn’t work.
BN: What do you think is the trick to getting something really good out of an interview?
JL: One thing that I learned a long time ago was interview somebody when they want to be interviewed. I think part of it is in how it’s presented and why you are talking to them. A lot of times it’s knowing something about a subject that maybe isn’t what they’re known for. Doing a little research and finding out that they have a particular shared interest with you. Something that’s not the typical question they’ll be asked and you say, yeah I’m going to talk to you about some of the stuff that everybody talks to you about, but I really also would like to get a couple minutes with you about X, Y, or Z.
BN: What’s the most useful part of your writing background that you apply to sports radio?
JL: I think it applies in a lot of ways. Certainly interviewing people and knowing how to ask questions. Knowing how to get out of your own way at times. Having been around a locker room environment for so long, I have a pretty good feel with athletes in particular; sort of some do’s and don’ts and a lay of the land. You just have a nose for information.
I feel like a lot of the skill sets do dovetail. You’re always looking for stories and what are people interested in or what’s an interesting way to tell a story that I haven’t seen done a million times before. You’re reading a lot. I think there’s no substitute for that. I’ve been reading and consuming sports media all the time as someone who is involved in it. I think it’s also knowing good reporters. Knowing who to talk to. Something breaks, there’s a pretty good chance that I know somebody covering that story or know somebody who could tell me somebody covering that story who’s really good, or who I’ve worked with before. I have a natural list of contacts or resources that I can go to for different things.
Then also in this case, it has nothing to do with reporting, but I’ve lived here virtually my entire life. Except for when I was in Syracuse and in Detroit, one for school and one for a job, I’ve been here. I’ve lived 46 years pretty much all Baltimore sports. I worked locally at The Baltimore Sun. That’s where I was first interning so I’ve seen a lot of things. I’ve covered a lot of things. I know a lot of people.
It’s Smalltimore. People call it that for a reason. Everybody knows everybody. When they say what school did you go to they mean high school not college. I think that helps versus being in a parochial market like this and coming from the outside. I think it’s just a lot tougher to have a feel for what people are interested in, to have a feel for the way the city ticks and who the movers and shakers are.
BN: When you go back to the beginning what did you always want to do in the sports media business and how did you initially break in?
JL: It’s something I always was interested in. I love to write. When I was a kid I’d walk down to the corner store to buy a Washington Post and a Washington Times. We subscribed to The Morning Sun and my aunt would subscribe to The Evening Sun. Sometimes I’d walk a couple blocks down to her house and see what was in that paper as well. I just was always a sports junkie.
I knew that I was going to do something in the sports realm. I thought about broadcasting and originally went to Syracuse as a broadcast journalism major and switched over to newspaper journalism. I pretty much knew I was going to switch majors by the end of my freshman year. Then like everybody else tried to get internships, tried to get my foot in the door.
I was really lucky and blessed to have great mentors at The Baltimore Sun. It was such a great sports department — Buster Olney and Ken Rosenthal — sitting in the press box with those guys every night. You couldn’t go to school and replicate that in any classroom or textbook environment. There’s no substitute for that. I did some internships in college and ended up getting a job at the Detroit Free Press covering hockey there probably way before I ever should have. I thankfully knew some people, John Lowe the longtime baseball writer at the Free Press, I had sort of befriended and he helped me get in front of their sports editor Gene Myers. That ended up being huge.
It was just really right place, right time. A lot of good luck, over-blessed with tremendous mentors. I just really couldn’t imagine even as a pretty young child doing something that wasn’t involved in sports whether it was broadcasting, working for a team, being in PR, or ideally being a writer.
BN: Are you on board with the NFL draft beginning on the 23rd?
JL: I’ve gone back and forth about this. I get it. I understand it. We had Troy Vincent from the NFL head of football operations on the show and he was really convincing. We went pretty long with him and by the end of that I was like “look, I understand why they’re doing this.” I applaud the telethon component of this. They’re going to use it in large part as a fundraiser for first responders for research to develop some sort of vaccine or some way to better detect this or to eventually be able to curtail it. That’s a huge part of it, which is awesome.
From a football standpoint I understand the general managers and a lot of people have concerns. There’s a lot going on in their lives and they feel like there’s no reason it couldn’t be moved back. I get that and I also understand the morality issue of “hey, there’s other stuff going on in the world right now. Maybe we don’t need to be picking football players for three days.” But at some point we all hope and pray and think that we’re going to be on the other side of this. I do think for a lot of people it’ll be a little bit of escapism. At least that weekend will feel a little different than some other weekends.
BN: What’s your strongest opinion about the draft heading into it?
JL: I just feel that all of a sudden now I’m supposed to believe Tua is like the third or fourth best quarterback in this draft. That just doesn’t pass the smell test for me. The body of work is what it is. I understand he was injured but the doctors aren’t lying to NFL teams about the condition he’s in. It’s just not how it works. That’s crazy talk.
Would you like to get your hands on him and everything else? Yeah, but there’s nothing Justin Herbert has done that’s increased his stock. It’s not like he’s meeting with owners and blowing them away and they’re coming away changing their draft boards. Nobody has any contact with anybody. Everybody’s going back to the film. If you look at the film there’s not a comparison between these two. I just think some people are protesting a little too much about this precipitous fall that I’m supposed to believe that Tua’s in store for.
BN: When you look toward the future is there anything that you haven’t been able to do yet that you’d like to at some point in your career?
JL: I’m always open the new opportunities. I got a lot on my plate right now between CBS and Entercom. [Laughs] I would be lying if I said I’m actively looking for more gigs.
I think I would like to teach at some point. That’s something I’d like to do. I don’t know about now. It would be impossible now, but down the road if maybe I’m not doing quite as much as I am right now in the media realm and once at least a couple of my kids are in college. I wouldn’t mind being a professor teaching some communications classes. That would be pretty cool.
BN: Would it specifically be communications because of the background you have?
JL: I guess. It could be, I don’t know if it would be broadcasting, I don’t even know. What I love to do more than anything else still is write. If I could go teach a sports writing class somewhere at some point, I think that would be pretty cool.
BN: Do you think you would wear an ascot if you ever teach a class?
JL: No. Not unless it was part of the contract and they paid me handsomely to do so. Not of my own volition, but if there’s a sponsorship involved, I’ll listen. I’ve learned that much in my six weeks of radio.
Sam Mayes Got A Raw Deal But Tyler Media Made The Right Call
“You are being naive if you think a company should stand behind an employee that has put themselves in this situation.”
I do not envy whoever at Tyler Media had to make a decision about Sam Mayes’s future with the company after audio of a private conversation in 2016 was leaked to the media. Mayes and now-former co-worker Cara Rice made a few racist jokes at the expense of Native Americans.
The recording, according to Mayes, was made without his knowledge and leaked illegally. He says in a recorded statement that he should have been given the opportunity to address the recording on air and make amends.
Maybe that is true, maybe it isn’t. I hate for Sam to lose his job as the result of an illegal recording of a private conversation, but the fact is, that conversation isn’t private anymore. Tyler Media didn’t really have an option here. Sam Mayes had to go.
Someone had an illegal recording of the conversation and created an anonymous email account to send it to people in the Oklahoma City media. I was shown a copy of the email. The author states clearly that their goal is to see Mayes and Rice out of a job. There is nothing fair or just about that person getting exactly what they want. It feels slimy. I can’t say that it feels like it wasn’t the right call though.
We have debated whether or not someone should lose their job over comments made in a private conversation many times before. It happens in every field. It wasn’t long ago at all that we were having this same debate about Jon Gruden. His emails to Bruce Allen and others were sent in private. Is it fair he had to go when they were made public? No matter what horrible things were in there, they were said with the understanding that it would stay between friends.
I am going to say the same thing about Sam Mayes that I did about Gruden when that story first broke. You are being naive if you think a company should stand behind an employee that has put themselves in this situation.
You read that right. The circumstances of how the conversations in these examples came to light are absolutely unfair, but the conversations came to light. How it happened is irrelevant. Any sponsor or boss that stands behind Sam Mayes or Jon Gruden would be endorsing the language they used, either inadvertently or very much on purpose. Try explaining that to a sponsor.
People at Tyler Media may know Sam Mayes’s heart. He doesn’t seem like a bad guy. The fact of the matter is, once the audio became public, their hands were tied. There is no mistaking what was said or who said it.
How can any seller or manager take Mayes to advertisers now? How can they put him in front of the Lucky Star Casino, one of the station’s biggest advertisers? They can ask for an audience to let Sam explain himself and try to make amends. The Cheyenne and Arapahoe Tribes, who own the casino, are under no obligation to forgive or even listen.
Maybe the day will come where Sam Mayes bounces back. I hope it does. I hope he gets the chance to address his comments with members of Oklahoma’s Native American community and listen to what they have to say in response. I do think it sucks that this is how his time at The Franchise comes to an end, but I get it.
If I have to explain to you why not to say dumb, racist shit, then I don’t think we have much to talk about. But, it is worth noting that the recording of Mayes and Rice’s conversation is proof that privacy is always an assumption, not always a fact.
In his audio statement, Mayes admits it is his voice on the recording. He also says that he was uncomfortable with Rice’s comments and he tried to end their conversation. I’ll take him at his word, but I will also point out that before he tried to end the conversation, he joined in on the jokes. Maybe when someone says that Native Americans are “too drunk to organize” it isn’t a great idea to respond. All it leads to is proof of you saying something dumb and racist.
Again, I’ll reiterate that how these comments came to light is unfair, but they did come to light. That is Sam Mayes’s voice on the recording. He is joining in on the jokes about Native Americans being drunks and addicts. At the end of the day, the only thing that was done to him was the audio being released. He fully and willingly committed the firable offense.
What is the response to a client or potential client when they bring that up? All Tyler Media can do is try to recover and move forward. The company cannot do that with Mayes on the payroll.
Stop Prospecting, Start Strategizing!
“You cannot put a price tag on authenticity. It’s very rare and hard to find these days.”
Struggling to get new business appointments? Dreading making prospecting calls? Having trouble writing creative emails that seemingly never get a response?
Generating responses to new business outreach is easier than you think. Just make sure you do your homework first and keep it “Simple Stupid”.
To do that, start with asking yourself these (3) simple questions:
#1: Did I do my home work on the business itself, their competition and those I plan on reaching out to?
#2: If I were on the other end of the phone and/or email with myself would I want to engage in conversation and/or reply to that email?
#3: Am I prepared to make a one call close given the opportunity to?
If the answer to any of these is “No”… do NOT pick up the phone and by all means do NOT hit the send button on that initial outreach email! Doing so will all but ensure you fall flat on your face. On the off chance you do happen to get the decision maker on the phone you won’t make that great first impression that sometimes can be so crucial. First impressions are always important… ALWAYS!
Skipping over these critical steps is a sure-fire way to ensure your email is completely ignored and will not generate the engagement from the prospect you’d hope for. Successful prospecting is all about the front end digging and research. Do your homework first then strategize a plan of attack for your call and/or email. Taking these extra measures on the front end is absolutely “Mission Critical” and will set you up for much more success with your prospecting endeavors.
Now once you’ve answered “Yes” to all of the above, you’re ready to attack with the knowledge and confidence that should set you a part from your competition. It’s all about the Game Plan, and if you don’t have one, you’re destined for failure time and time again. Incorporate these (5) things into your prospecting Game Plan for your next call/email and watch your results dramatically improve:
#1: MAKE IT PERSONAL & CASUAL – Be informal, find out something interesting about them.
#2: MAKE IT SHORT & CONCISE – Be straight forward and to the point, people are busy.
#3: MAKE IT TIMELY & RELEVANT TO THEM AND/OR THEIR BUSINESS – Give them a good Valid Business Reason.
#4: MAKE IT INTERESTING, COMPELLING & INFORMATIVE – Be the expert they’re missing.
#5: MAKE IT FUN – Fun people are easy to do business with and make it less like “work”.
Lastly, and most importantly, Be Yourself! You cannot put a price tag on authenticity. It’s very rare and hard to find these days. When clients do find it trust me, they value it and appreciate it way more than you’ll ever know!
Good Producers Can Teach The World A Lot About Christmas
“A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition.”
Who is Carl Christmas in your house? Who is the one that makes sure everyone that needs to get a card does? Who comes up with the plan for the lights? Who takes the reins on the shopping?
Every home needs one and in my house, that’s me. December (including the last week of November) is my time to shine, baby!
One thing I have tried to impress upon my mom and wife this year is that shipping and supply chain delays are real. So, if you are planning on procrastinating on your online shopping this year (you know, like usual) someone (me) is going to have no presents under the tree.
Veteran producers are used to operate this way. Young producers, listen up. Your job involves the most delicate balance of any in sports radio. You have to help bring your host’s and PD’s visions to life. That means you have to be able to take their direction. But you also have to keep the host on target. That means you cannot be afraid to be forceful and lead when the moment demands it.
There’s no value to being an unrepentant asshole to people, but you do have to hold them accountable. Look at that Christmas shopping example again. If you want to get what you want, you need to keep on task the people you know aren’t paying attention to the potential roadblocks. It isn’t selfish. It is making sure everyone gets the holiday W they are expecting. Sure, you would be disappointed if your gift doesn’t arrive on time, but so will the gift giver.
Being a stickler for the clock or moving a host off of a topic that has no value is the same thing. Of course there is something in it for you, but you are also helping the host do his or her job better. They may get annoyed with you now, but if you save them from an ass-chewing from the bosses or slipping ratings, then they have reaped the benefits.
I guess the unfortunate difference here is that there may be no acknowledgment of what you did or helped them to avoid. Oh well. Every producer has to expect a certain level of thanklessness.
Producers have to take on that Carl Christmas role in dealing with sales too. Remember, just because the producer’s name isn’t on the show doesn’t mean that isn’t every bit his or her show that it is the hosts’.
It’s like decorating your house for the holidays. You may have a certain design in mind. Maybe you have a traditional look you stick to every year. If your spouse or your kid comes home with a giant, inflatable Santa Claus in a military helicopter that they want on the lawn, you have a decision to make. Are you going to say no and suggest an alternative that aligns more with your goal or are you going to let your plan get run over?
Sales has a job to do. It is to make sure their clients’ messages are heard and to make money for the station. Both can be accomplished without sacrificing your show’s quality.
If a seller comes to you and says he wants his client to come in for five minutes and talk about now being the time to book an appointment to have your garage floors redone, you have to speak up. You have an obligation to make sure that the seller knows that even five minutes of that will hurt the show and have listeners diving for the preset buttons on their car stereo. That isn’t good for the station or his client.
Instead, offer to work with the seller and the client to come up with a piece of content that the client can put his name on and a 20-second ad read behind. Will the audience stick around to listen to some dude named Jerry talk about garage floors or will more people listen to you talk about the NFL playoff picture in a creative way and then still be there to hear Jerry’s message about garage floors? The answer seems obvious.
A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition. If the background work wasn’t done though, the problems would be right out on the front lawn for everyone to see.
“Gatekeeper” is a term I really hate. It implies that someone is telling others what they are and are not allowed to enjoy. It is a necessary term though to properly describe what it is that a great producer and a great Carl Christmas do.
We don’t shut people out from being able to enjoy or be a part of what it is we are creating. We set or are handed down expectations and we block anything that can get in the way of achieving them. Sometimes, that is more thankless work than it should be. It is necessary though.
As my home’s self-appointed Carl Christmas and a former producer, let me give my countrymen the thanks others forget. We are the ones that make it possible for everyone else to be mindless. Wear it as a badge of honor. We may not get the kind of recognition we deserve everyday, but when plans go off without a hitch, we are usually the first to be recognized for making it happen.
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