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Tyler’s Take: Shutdown Fullcast

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Title: Shutdown Fullcast 7.40

Date: 11-13-17

Length: 1 hour

Hosts: Spencer Hall, Ryan Nanni and Jason Kirk

Sponsors: None

Extra: You can subscribe on iTunes, Soundcloud, Spotify or Player FM.

Analysis:

Hat tip to BSM columnist Demetri Ravanos for referring this podcast to me, because I’m still laughing at what I just listened to while writing this review. The Shutdown Fullcast, hosted by Spencer Hall, Ryan Nanni, and Jason Kirk is a podcast that’s dedicated to college football talk, but with a bit of a twist. Don’t expect to hear why Alabama’s defense is better with a four-man front compared to a three-man front or a breakdown of Ohio State’s blocking schemes. Instead you should expect a well-executed Mack Brown impression, what a pastor in Georgia would sound like if he used the Bulldogs’ loss as an example in his sermon and a lot of hilarious obscenities. All these things make the show a huge success and a podcast that has a huge following. Don’t get me wrong, there’s good information and discussion in this episode too, but these guys don’t take themselves too seriously and that’s where they really shine. All three hosts have great chemistry and seem to legitimately enjoy one another’s company. You can’t fake that. These guys have fun and it benefits every aspect of the show.

I’m not here to play favorites, but I have to admit, Nanni made me laugh on numerous occasions. His quirkiness really works alongside the rest of his co-hosts. In fact, I probably laughed the hardest when he sang ‘Rocky Top’ in the voice of Brady Hoke. If you can take something people all around America love and make it funny, then you really have something. And these guys really have something with this podcast.

SB Nation made a smart move by letting Shutdown Fullcast be an explicit podcast. That way, I can see more of Hall, Nanni and Kirk’s true personality. These guys are best when they’re uncensored, and though it’s not everyone’s style, it fits with this group. This episode reached nearly an hour, which may be tough for most people to listen to in full, but in Nanni’s words, “this podcast is a Kansas State drive. It keeps going and the goal is to be long, not necessarily good, not necessarily end in anything, it’s just to chew f***ing clock.” See what I mean? These guys are hilarious.

I was surprised at the abrupt ending of the podcast with no sort of closing comments or promo. Granted, production quality doesn’t seem to be a huge focal point of the podcast, but this episode felt like it closed in the middle of a conversation. Regardless, I won’t let the lack of a show close affect what I think the final product of this podcast is.

One thing I’d love to hear from these guys, is even more banter on other head coaches. I’m fairly confident they’ve done it in previous episodes, but I never get tired of hearing an Ed Orgeron impersonation, hearing how bad Tommy Tuberville is as a color commentator or how Dana Holgorsen’s nightlife probably consists of late-night casino runs with Redbull and vodka drinks mixed in.

Closing Comments:

When I listen to a podcast I want the hosts to make me laugh and think. When these guys are rolling and the flow is good, they’re as good as it gets. Shutdown Fullcast did a better job at making me laugh, but it also serves the purpose of guys talking about a sport they really know well. These guys have fun and it gives the podcast a feel that most others strive for, but can’t accomplish. They’re not out-thinking themselves with content and stories that nobody else is talking about. Instead, they have the right strategy of sticking to the main storylines, but giving their own personal touch to make it entertaining. For the thousands of followers they already have, this is what fans want to expect when listening.

Something else that might go un-noticed but I appreciated, is the logo on their podcast page. The crooked field goal post fits this podcast perfectly. Props to whoever came up with that imaging idea.

All in all, I give Shutdown Fullcast high marks as the most entertaining podcast I’ve listened to. All three hosts make it sound more like a hobby than a job. I love their ability to do that. If you love college football, hilarious impressions and clever comparisons, this podcast is for you.

Hall, Nanni, Kirk – by the way guys, Oklahoma fans wanted Iowa State to beat Oklahoma State.

BSM Writers

Keeping Premier League Games Shouldn’t Be A Hard Call For NBC

“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”

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NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade.  A chance to connect with viewers in a changing climate and grow Peacock’s audience as well.  However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).

NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season.  NASCAR is contracted to NBC (and FOX) through the 2024 season.

NBC’s tentpole sports are the NFL and the Olympics.  

Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.

Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.

If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.

“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”

Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.

Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm. 

“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”

While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.

Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock. 

Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week. 

My connection to the Premier League began before the pandemic.  When I cut the cord in late 2017, I purchase Apple TV.  Setting it up, it asks you to name your favorite teams.  After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England.  They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.

I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.

I’ve successfully given my allegiance to the Devils to my young daughters. 

By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.

Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.

Global Is Cool': The Growing Appeal of Premier League Soccer in America
Courtesy: Morning Consult

This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.

Besides, Dani Rojas did say that “Football is life.”  NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.

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BSM Writers

Media Noise – Episode 45

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Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.

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BSM Writers

6 Ad Categories Hotter Than Gambling For Sports Radio

“Using sports radio as a back page service for gambling will have a limited shelf life.”

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For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.

Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?

A Pot of Gold Articles - Analyzing Metals
Courtesy: iStockphoto

Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?

Well, let’s go Digging for Gold. 

The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.

Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.

If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way?  I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:

  • Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
  • Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
  • Golf courses, resorts, equipment, etc.- we play golf at home and vacation
  • Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
  • FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $ 
  • Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months

The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details. 

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